Consumer and Retail Public Relations Firm

With prices increasing, retailers are striving to make positive changes and stay top-of-mind with the consumer. According to the Food Marketing Institute, “The number of shoppers who say they are buying more store-brand items has been steadily rising, now up to some 60 percent” (The Dallas Morning News). This may not come as good news, but that is where AXIA comes in! AXIA strives to keep retailers top-of-mind, inform consumers of the positive changes and create relationships between the consumer and the brand.

AXIA has earned positive media coverage for local and national brands throughout the United States. For example, a personal hygiene company hired AXIA to write and distribute a news release and talk to the media regarding its product and the positive effects it can have on consumer’s health. The story earned media coverage in several national publications including, Good Housekeeping, Philadelphia Style and Women’s World, where the brand was featured over several of its competitors. While AXIA has many stories just like that one, its main focus is on quality. AXIA helps clients get their brand known and keeps clients happy. Sounds good, right?

If you are not completely convinced that your brand needs the help of a media relations company, take into consideration that “marketing executives said PR is the most effective marketing discipline for launching new products or services (55 percent), building awareness (52 percent), generating word-of-mouth (51 percent) and building brand reputation (40 percent)” (PR Week). AXIA is ready to help keep your brand top-of-mind in this difficult economy, so what are you waiting for?