Estimated Reading Time: 60 Seconds

60-Second Articles:

1. 2009 - The Year To Risk
2. All The World’s A Twitter: Claim Your Twitter ID Before It’s Taken
3. New Year’s Top Ten Lists: Why Your Company Should Have One
4. The 60 Second Close: How To Get Better Results

We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog (www.axia.net/blog/).

• Each January, we suggest a theme on which to focus your business activities for the coming months. This year’s theme is “the year to risk.”
• We urge you to take risks and do things differently. Risk introducing a new service or product. Risk trying new online marketing efforts within the arena of social media. Risk changing your Web site.
• Risk trying new offline sales and marketing efforts such as networking or speaking – efforts that improve your image as a leader and an authority in your business category.

2. All The World’s A Twitter: Claim Your Twitter ID Before It’s Taken

• The popularity of Twitter (twitter.com) as a social media platform continues to zoom. Up to 10,000 people join Twitter each day, and more companies are jumping on the bandwagon, using Twitter as a micro-blogging conversational tool for their customers.
• We urge you to claim your Twitter ID, whether you decide to participate in Twitter or not. A Twitter ID is like a URL. It’s part of your personal brand. Once someone else takes it, you’ve lost it forever.

3. New Year’s Top Ten Lists: Why Your Company Should Have One

• Lists play an important role in your company’s marketing efforts by educating people about the value of your product. Do you have a list of the top ten characteristics that set your company apart?
• Having a top ten list gives you and your staff the ability to easily verbalize how your company stands out from the others, especially if you’re in a business sector that’s full of similarity.

4. The 60 Second Close: How To Get Better Results

• You need to think and act differently. Blending and similarity aren’t going to get you where you need to be during this economy.
• Interested in learning more about the risks you should take in order to succeed in 2009? Do you want a team behind you that will challenge you and put you on a path to success? Then call us. We can help you get there – faster than ever.

Best wishes, Jason Mudd, APR AXIA (866) 999-AXIA

P.S. We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog at www.axia.net/blog/.