Estimated Reading Time: 60 Seconds

60-Second Articles:

1. You May Not Be Able To Beat The Economy, But You Can Outlast Your Competitors
2. Why You Shouldn’t Drop Prices During These Tough Times
3. How To Get Your Name Listed On Google
4. The 60 Second Close: Being There When The Dust Settles

We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog (www.axia.net/blog/).

• By the time you read this, Americans will have selected a new president. The arrival of a new administration traditionally sparks optimism in the economy, but this year will be different. Retail prognosticators are predicting a gloomy holiday shopping season. Is your business prepared?
• Going to battle against the recession is a no-win situation. But if you want to be the one standing when the smoke clears, you’ve got to have a plan to outwit and outsell your competition.

2. Why You Shouldn’t Drop Prices During These Tough Times

• It’s hard to resist the urge to drop prices of your retail products or services during these times, but you must realize that by doing so, you are taking a risk. This tactic may attract bargain customers, but they’ll most likely abandon you once you increase your prices.
• So, what do you do? Rather than lowering your prices, develop a way to increase your value. The reason people won’t pay your price is because there’s not enough value attached to the product.
• For example, rather than decreasing prices, a high-end steak restaurant should be adding value to their menu items by developing a promotion with a high-end retailer like Brooks Brothers.

3. How to Get Your Name Listed On Google

• Ever “Googled” your name and wished you were listed in the first two pages of results? For many people, having their name listed on Google is part of their Web presence and self-branding.
• LookupPage (www.lookuppage.com) is a powerful marketing tool that helps you promote your name on the Web and manage the information people see about you.

4. The 60 Second Close: Being There When The Dust Settles

• Some of the best-known companies in the country, in your region and in your neighborhood –- your competitors -- may not have the endurance to make it through the next quarter. We believe you will succeed. But just as your customers have changed, your marketing needs to change as well. It needs to tell a story of trust and integrity –- of something remarkable.
• Interested in learning more about how you can outwit and outsell the competition? Want to be there when the dust settles? Then call us. We can help you get there faster than ever.

Best wishes, Jason Mudd, APR AXIA (866) 999-AXIA

P.S. We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog at www.axia.net/blog/.