Estimated Reading Time: 60 Seconds

60-Second Articles:

1. Ten Ways to Wow Your Business
2. A Little Protection Never Hurts: A Primer on Copyrights & Trademarks
3. Problems with Web Site Optimization? Try our 5-point SEO Quick Fix
4. The 60 Second Close: Minor Adjustments and Tune-ups

We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog (www.axia.net/blog/).

• Being unremarkable could be hurting your company’s bottom line. Here are 12 ways to wow, while ensuring your customers will remember you:
1. Take the ordinary and make it extraordinary.
2. Take the boring, plain old vanilla look and turn it into a Ben & Jerry's flavor.
3. Do better than what the competition is doing.
4. Break conventional wisdom and think about "what if."
5. Take the largest and make it the smallest; take the smallest and make it the largest.
6. Take what's straight and see what it looks like slanted and twisted.
7. Take everything that's "just okay" and make it "the best."
8. Go outside to look at your business inside.
9. Dream about how to make your company better and more fun for your customers. Then just do it.
10. Give your customers a special story about your business — something they can talk about.

2. A Little Protection Never Hurts: A Primer on Copyrights & Trademarks

• As an advertising agency, we create a lot of materials from scratch: logos, slogans, artwork, and ideas. We encourage our clients to make sure the final versions are protected for their exclusive use.
• The following is a primer on the difference between copyrights and trademarks, both important elements that protect your company.
• Copyrights protect original works of authorship that can be produced and reproduced in a tangible medium. Copyright is denoted by the © symbol.
• Trademarks are used to protect slogans, names and concepts. They use either a “trade” or “service” mark.
• Manufacturers and merchants will use a trademark to identify their goods and to distinguish them from those manufactured by someone else.
• A service mark protects and distinguishes one person’s services from another’s. Both are identifiable by the use of either “TM” or “SM.”
• When the trade or service mark is finally registered, then ® is used for both trademarks and service marks.
• Complete information on copyrights, trademarks and patents can be found at: www.uspto.gov

3. Can You Answer These Probing Questions About Your Business?

• There are hundreds of factors that Google’s spider takes into consideration to determine where to index your Web site when displaying results from a requested search term. It’s to your advantage to have your Web site optimized to the “likings” of the spider. Here’s our 5-Point SEO Quick Fix:
1. Title Tag: Each page of your Web site should have a unique HTML title tag that contains a keyword phrase based on the content of that specific page. Place the most relevant words of the phrase toward the front and limit your phrase to fewer than 60 characters.
2. Meta-Description Tag: Although this tag has no bearing on Web site position, the description that you write can easily influence whether or not a user clicks on your web site. Make your description unique to each page and limit it to 150 characters.
3. Header Tags: Each page should have at least one h1 header that contains the keyword phrase you wish that page to rank for.
4. Keywords in the Body Copy: Google likes to see a lot of body copy (at least 150 words) and three to four of your keyword phrases sprinkled within the text.
5. Anchor text: Place keywords from other pages inside your body copy and link them back to those other pages.

4. The 60 Second Close: Minor Adjustments and Tuneups

• No matter when your fiscal year ends, the fourth quarter is a test of endurance for a lot of businesses. Before you start out on your journey, have you had a tuneup? Are all cylinders charged to go into overtime? Is the plan to win clear?
• If not, then now is the time to make adjustments. Call us. We can help you get there — faster than ever.

Best wishes, Jason Mudd, APR AXIA (866) 999-AXIA

P.S. We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog at www.axia.net/blog/.