Estimated Reading Time: 60 Seconds

60-Second Articles:

1. Google’s Webmaster Guidelines Tell It All
2. Three Kinds of Web Site Traffic: The One That Delivers Sales
3. Death by Customer Survey: Missing an Opportunity to Grow Your Business
4. The 60 Second Close: The Age of Referrals and Recommendations

We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog (www.axia.net/blog/).

• The fight to get your Web site a top position on Google can be vicious. Why? A front-page position can mean thousands of world-wide visitors, translating into millions of dollars in sales.
• The good news is that Google levels the playing field, giving everyone a chance no matter what size your company is and no matter how your Web site looks. The only caveat is that you play by Google’s rules. The Webmaster Guidelines can be found at www.google.com/support/webmasters.

2. Three Kinds of Web Site Traffic: The One That Delivers Sales

• There are three kinds of Web site traffic: hits coming from the user typing in the Web site’s address; being found on the first page of a Google search, called a natural or organic listing; and being found on Google’s AdWords – a pay-per-click links Web site.
• Even though we praise the Web sites with first page positions on Google, the true metric of a successful business site is "conversion" – converting the user to purchase or "sign-up."
• A recent study by Engine Ready, an Internet marketing company, indicates that the highest conversion rate comes from sites that are typed-in by users and the second highest from PPC sites found on Google’s AdWords.
• Here’s the key nugget: visitors who clicked on the PPC links were 17 percent more likely to buy something, slightly more than users converting within sites that had top positions in a search.
• People who are serious about purchasing your product or service will either type your URL into the browser or utilize the PPC links. Consequently, your media strategy should include a pay-per-click program. We’d like to share this study with you. Call us today at 866-999-AXIA for your complimentary copy.

3. Death by Customer Survey: Missing a Key Opportunity to Grow Your Business

• Are you planning to implement a customer satisfaction survey with the obligatory 15 questions that don’t really get to the root of what you’re trying to find out?



• Before you start, consider that a large percent of your customers don’t want to participate in a long, drawn-out survey, answering questions that don’t quite make sense to them. And unless you ask the right questions, it’s unlikely the answers you receive will increase the profitability of your business.
• So instead of asking about household income, gender or frequency of visits, ask the one important question that determines loyalty: "Based on your recent purchase/visit, would you recommend us?" The next question should be "To what degree, on a scale of 1-10, would you recommend us and why?"
• From these two questions, you’ll find out what percent of your customers will actually rave about you. The long-term profitability of your business depends on growing your legion of raving fans and increasing the number of customers that will remain fervently loyal to your business.

4. The 60-Second Close: The Age of Referrals and Recommendations

• The secret to getting maximum referrals and recommendations is to have a "customer-focused" strategy – a focus on your business that puts customers at the center of your business decisions. Your guiding light should be, "Is this for the greater good of our customers?"



• Could you use some help in establishing a customer-focused strategy for your company? Want more referrals and recommendations from your customers leading to greater long-term growth and profitability? Then call us. We can help you get there … faster than ever.

Best wishes, Jason Mudd, APR AXIA (866) 999-AXIA

P.S. We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog at www.axia.net/blog/.