Estimated Reading Time: 60 Seconds

60-Second Articles:

1. The Most Important Edge You Can Have in This Volatile Economy
2. Keeping Your Fringe Customers and Your Loyal Fans
3. What’s Your Web Site Search Strategy?
4. The 60-Second Close: A Championship Strategy to Grow Your Business

We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog (www.axia.net/blog/).

• With the recent NFL Draft this past weekend, we’re reminded that building a winning business is the same as building a championship football team: It’s all about the people. Yet, some businesses seem to have forgotten that and accept mediocrity just to "fill a job," rather than recruiting top draft picks, brimming with personality.
• Recruiting requires a whole different plan — a plan in writing. What are your recruitment goals? What personality traits fit your brand promise?
• AXIA can help you find answers to these questions and make sure your recruitment marketing is bringing championship players to your team.

2. Keeping Your Fringe Customers and Your Loyal Fans in This Economy

• In a tight economy, it’s natural to lose your fringe customers, those who are on a budget. If appropriate, develop an affordable alternative product to keep them on board.
• It’s imperative to “romance” your key customers and your company’s true-blue fans. In this environment, they will be subjected to tempting offers by your competitors. Do you have a marketing strategy to locate your loyal customers and “romance” them?
• Make sure you communicate steps your company is taking to help employees and customers thrive during uncertain times. When your brand has a heart, you’re on the right path.

3. What’s Your Web Site Search Strategy?

• With millions of people shopping online every day, is your Web site visible to your target audience? If it can’t be found, then you’re losing potential business.



• One of the best marketing vehicles to employ during this recession is Google’s cost-per-click program called “Adwords,” simply because it’s measurable.
• PPC programs are the “saving grace” for those companies that are unable to get their Web sites onto Google’s first page of natural search results. So, the next best option is to bid and purchase a sponsored position. The higher the bid, the better your position and the more frequent your listing will appear.

4. The 60-Second Close: A Championship Strategy to Grow Your Business

• Championship teams do the little things right. They create extra value for their customers. And they engage their employees to make them better performers.



• If you’re not striving to be a championship team, then you’re losing the game.
• As strategic marketing consultants, AXIA can help you build a championship business — from fielding the right players to keeping your customers happy to the right marketing game plan.
• Just call us. We can help you get there … faster than ever.

Best wishes, Jason Mudd, APR AXIA (866) 999-AXIA

P.S. We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog at www.axia.net/blog/.