Estimated Reading Time: 60 Seconds

60-Second Articles:

1. The New Media Empire: A Shift Every Business Needs to Know About.
2. Customers as Publishers: Online Comments Can Make or Break Your Business.
3. Customers as Video Producers: Broadcasting Live From Your Business.
4. The 60-Second Close: Coming to Terms with the New Media Empire.

We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog (www.axia.net/blog/).

• There’s a shift underway in the media, with big implications for your business. The signs are hard to miss – media empires are competing for bandwidth with people like you.
• Today, the media empires include your customers. Now everyday people have the ability to upload comments and testimonials about their experiences with your business. Better yet, they can also upload videos and photos of your achievements and failures. And, like a mobile television station, they can even broadcast live from your business via camera phone or laptop computer.
• Realizing that every customer can be in the media business requires a shift in your sales and marketing strategy. The companies that understand this will succeed best in upcoming years.

2. Customers as Publishers: Online Comments Make or Break Your Business.

• “Once upon a time” our town had one or two movie reviewers who recommended the best and blasted the worst films, and one respected restaurant reviewer who could make or break the latest bistro with the stroke of a pen.
• Now, with the abundance and popularity of consumer Web sites such as The Consumerist, your competitors and many unqualified reviewers have the ability to offer feedback on your product or service. They publish their comments for world-wide viewing right from their home, smart phone or office.
• Here’s our recommendation: understand the power of testimonials – and that what other people say about you might be more important than what you say about you. Finally, does your web site allow customers to upload feedback? Maybe it should.

3. Customers as Video Producers: Broadcasting Live From Your Business.

• These days, you don’t need a film crew to make moving pictures. With palm-sized video cameras or even the video function on a cell phone, customers can record their experiences with your business on-site.
• Now there’s software available that enables your cell phone to stream live video to a web site. Programs such as Quik, Flixwagon and Pocketcaster easily give customers the ability to broadcast live and in living color from anywhere.

4. The 60-Second Close: Coming to Terms with the New Media Empire

• The shift to consumer power means there is no room for mediocrity. It’s time to examine and reexamine every customer’s touch point in your business.


• It’s time to understand that your customer does have more power now to tell the world about you. Listen to your customers and the changes they suggest.
• Want help in customer communications and retention programs? Call us. We can help you get there... faster and greater than ever.

Best wishes, Jason Mudd, APR AXIA (866) 999-AXIA

P.S. We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog at www.axia.net/blog/.