Estimated Reading Time: 60 Seconds

60-Second Articles:

1. Get Noticed, Run TV Ads Online!
2. Sam’s Club Selling Search Engine Optimization as a Retail Product
3. Avoiding Similarity: Re-Thinking Your Core Business Strategy for 2008
4. The 60-Second Close: January is the Start-Over Month

We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog (www.axia.net/blog/).

• There’s just something more engaging and unique about watching TV commercials when they’re online. The Simmons Research (www.smrb.com) says “consumers pay more attention to video ads viewed online than to ads that are viewed on television.”
• Every business, large or small, should have some form of video on its Web site. Motion picture and audio have always helped buyers understand product benefits fast.

2. Sam’s Club Selling Search Engine Optimization

• The science of getting the best possible position on the various search-engine directories, called Search Engine Optimization, has now gone retail. Sam’s Club (www.samsbiz.com) is selling packages to help its small business customers improve their Internet presence.
• Sam’s might have an audience with a need to have its Web sites professionally developed and submitted into the various search-engine directories.
• The bottom line? If your site isn’t on the first page of a Google or Yahoo search, thousands will miss your site every month.

3. Avoiding Similarity: Re-Thinking Your Core Business Strategy for 2008

• It’s easy to get caught up in a mentality of similarity in which one finds the landscape populated with similar companies competing for even smaller slivers of market share. We offer you seven critical questions to help you re-center and re-think the foundation of your business, where it’s been and where it’s going in 2008:
1. What do your customers or clients really need that they cannot get elsewhere?
2. Based on their needs, is there a related product/service you could also offer, whether it be a different size, different type, different color or different bundle?
3. How does your product/service differ from those who are offering a similar service/product? Are you really better?
4. How does the environment in which you are offering your product/service differ from others?
5. How will you best nurture your current customers or clients, and where will you go to find new ones?
6. What will you do to give customers something to talk about and thus remember you distinctly from your competitors?
7. What is your strategy to be great?

Thinking about these questions and organizing ways to improve customer communications and loyalty will really pay off in 2008.

4. The 60-Second Close: January is the Start-Over Month

• January is the only month of the year when it just seems right to fix what’s broken, implement new ideas or just start over. There’s a “freshness” about the month that says it’s OK to risk, and it’s OK to approach your colleagues with new ideas.
• The best and most profitable ideas might be those “small ideas.” Your “risky” idea could be as small as sending out handwritten thank you cards to your customers and clients.
• It all starts with having a desire to be great. Want to know more? Then give us a call. We can help you get there … faster than ever.

Best wishes, Jason Mudd, APR AXIA (866) 999-AXIA

P.S. We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog at www.axia.net/blog/.