Estimated Reading Time: 60 Seconds

60-Second Articles:

1. Announcing 60-Second Impact's Product of the Year
2. Starbucks and McDonald's: Caffeinating the World One Cup at a Time
3. The 60-Second Close: How to Have a Great 2008

We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog (www.axia.net/blog/).

• It’s time to recognize a product that has made the biggest impact in 2007. This year, it was a tough choice.
• Our choice for the Power Product of the Year goes to the cell phone. Whether it's conversation, text-messaging, e-mailing, photography, or color video, the phones continue to evolve.

• For consumers, get your ringside seats ready for fun watching the major telecommunication companies move to increase market share. They already know that the iPhone phenomenon may put a dent in 2008.

• Watch for the industry to really shake when Google gets into the cell phone business. In case you haven’t yet realized it, Google likes to rule the world.

2. Starbucks and McDonald's: Caffeinating the World One Cup at a Time

It's going to be "all coffee, all the time" as Starbucks and McDonald's go cup to cup to seek a greater share of the lucrative coffee-drinking market. Starbucks just launched its first national TV campaign - at the same time it reported its first decline in sales and store visits. McDonald's, Consumer Reports Magazine's taste test winner, beat out Starbucks and Dunkin' Donuts, in high-end "designer" coffees.

3. The 60-Second Close: How to Have a Great 2008

• As we wish everyone a happy and healthy holiday season and the hope that you will have a great 2008, we keep in mind that there are a number of local and global issues that can easily stop us in our tracks – if we let them.
• Many companies will use these issues as an excuse to give up and default to a mode of mediocrity. And we hope you agree that this is an unacceptable strategy.
• We trust that you’ll stand up and face these issues using common sense, knowledge, superior service and creative marketing, and you’ll let your employees, customers and clients know that you stand for delivering excellence in everything.
• Remember you have a choice in the role you play and we trust you’ll join AXIA in building a great 2008.
• Want to know more about being great in 2008? Give us a call. We can help ring in the new year with bigger sales…and better results.

Best wishes, Jason Mudd, APR AXIA (866) 999-AXIA

P.S. We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog at www.axia.net/blog/.