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NEWS RELEASE
Contact:
Craig TerBlanche, AXIA
(904) 425-6652 x303
Jacksonville University Advertising Campaign Wins National Award
JACKSONVILLE, FL (May 16, 2008) — Admissions Marketing Report has recognized Jacksonville University with an award for its "One Degree of Separation" advertising campaign. The campaign was created and produced by AXIA, a strategic marketing and public relations firm headquartered in Jacksonville, Fla.
The Admissions Marketing Report's advertising awards is the oldest, largest and most prestigious advertising awards competition among college and universities, with over three thousand-five hundred entries submitted last year from every state in the country and multiple foreign countries. Admissions Marketing Report is published monthly.
"JU is elated to have been recognized at the national level for its enrollment marketing efforts," said Derek Hall, vice president of marketing and communications for JU. "Advertising is essential to attracting bright minds to our university and building Jacksonville's workforce."
The AXIA campaign targeted working adults and encouraged them to enroll at JU as students in the master of business administration and accelerated bachelors degree programs. AXIA implemented the campaign beginning in June 2007 and during the campaign, JU increased student enrollment by 50 percent in its MBA program and 40 percent in its accelerated degree program.
"JU is a great client who trusts our counsel and invests in our ideas that deliver results," said Jason Mudd, Founder and CEO of AXIA.
JU has hired AXIA again to develop new creative campaigns that raise awareness and increase enrollment for its 2008 graduate and adult undergraduate degree programs.
About Jacksonville University
Jacksonville University is a private, independent institution located in Jacksonville, Fla. The University offers a personal approach to higher education, emphasizing the development of leadership skills and global perspective through student research, citizenship and community service.
About AXIA
AXIA is an integrated marketing consultancy that offers a full portfolio of regional and national marketing, advertising and public relations services. AXIA guides business-to-business and business-to-consumer clients with a comprehensive mix of research, strategic planning, and insight to implement integrated campaigns that build brands, boost sales and drive profits. AXIA is headquartered in downtown Jacksonville, Florida. For information, call (904) 425-6652, toll-free (866) 999-AXIA or visit www.axia.net.
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