Newsletter

August 2010: 60-Second Impact
Market Research Is Your Friend
Just because something is popular doesn’t mean it’s most effective. Instead of blindly following marketing trends, do your research. Sometimes you can even get insight from your own family members. But remember… have a plan.

July 2010: 60-Second Impact
Cracking the Marketing Code
To carry out a successful marketing campaign, you should focus on what makes your business unique. It’s also important that you connect on a personal level with your target market and that you track what people are saying about you.

June 2010: 60-Second Impact
Advancing Technology Sparks Advertising Innovations
Integrating TV and the Internet, Google TV will allow for narrowly targeted ad campaigns complete with readily accessible calls to action. With this innovated advertising comes ongoing user-privacy concerns and battles between different mediums—e.g., mobile Internet vs. TV.

May 2010: 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy
If you want your business to succeed, you must take an innovative approach to your marketing efforts. It’s also more crucial than ever to stay informed about your competitors and customers.

April 2010: 60-Second Impact
Getting Value from Tweets and Apps
Twitter can be a valuable source for sales leads and participating in the conversation while smartphone applications can help set your business apart from the competition.

March 2010: 60-Second Impact
The Importance of Integration
Whether you’re using search engine optimization to improve your Google ranking or directing customers to your Twitter profile, you have to integrate all of your marketing efforts.

February 2010: 60-Second Impact
In The Year Of Mobile Marketing, Content Remains King
As you consider using social media and mobile marketing, you have to evaluate whether these new methods are right for your business and remember that content is the crucial ingredient.

January 2010: 60-Second Impact
The Importance of the Water Cooler
Despite the hype around social media Web sites, you can’t forget the importance of e-mail marketing and offline conversations for your business.

December 2009: 60-Second Impact
Looking Back on 2009
It’s been a year to forget, a year to remember and a year to learn. Everything old is new again – and that’s the mantra for 2010.

November 2009: 60-Second Impact
Planning For Success In 2010
It’s time to get your business out of survival mode, plan for the new year and invest in the most-proven marketing strategy – human trust.

October 2009: 60-Second Impact
Monitoring The Social Media World
If you don’t have a social media policy for your employees, you’re asking for trouble. And if you’re not thinking like a media business, you’re setting yourself up to fail.

September 2009: 60-Second Impact
 
Learning From the Crisis
There are critical business lessons you can take away from the recession, including the importance of communicating with your audience
and customers online.

August 2009: 60-Second Impact
Harnessing the Power of the People
Utilizing social media is important, but there’s a lot to consider before you make the leap. We’ll help you prepare, monitor your company’s reputation online and avoid negative publicity.

July 2009: 60-Second Impact
Mobilizing Your Business
Utilizing social media is important, but there’s a lot to consider before you make the leap. We’ll help you prepare, monitor your company’s reputation online and avoid negative publicity.

June 2009: 60-Second Impact
Leveraging the Power of YouTube to Increase Your Business’ Visibility
YouTube, the largest collection of videos on the Web, offers your company the chance to reach millions of potential clients with a video and a few keywords.

May 2009: 60-Second Impact
Time For Innovation
The influx of new marketing and advertising opportunities has made things more complicated. It’s time to re-think your plans and be innovative.

April 2009: 60-Second Impact
Getting on Board with Social Media
Social media tools can be useful, effective element of your marketing plan – if you know how and when to use these tools correctly.

March 2009: 60-Second Impact
“Fighting Back”
These might seem like bleak economic times, but don’t lose hope. If you fight back, there’s no reason your business can’t thrive during the recession.

February 2009: 60-Second Impact
Ride Out The Recession With Real Strategies
Don’t panic and look to quick fixes. The best way to beat the recession is to be proactive: create a plan for a winning, long-term business strategy.

January 2009: 60-Second Impact
Taking Risks
It’s a new year, and it’s time to start taking risks and highlighting the characteristics that set your company apart from the competition.