Newsletter
February 2012: 60-Second Impact
Optimize your Online Presence for Greatest Business Success
Optimize your meta description tag to entice visitors to click through to your website. Use your company’s blog to its fullest potential to attract more business. The Internet can be a powerful tool for a successful business – make it work for yours!
January 2012: 60-Second Impact
Start Fresh in 2012 with ‘Re’
January is your chance to start over with a brand new headline for 2012. Focus on blindly following others’ lead is out and focus on treating your company and your customers/clients right is in. Kick-start the new year by reinventing and reenergizing your business.
December 2011: 60-Second Impact
Prepare for 2012 with 10 Ways to Position Your Company for Success
As the new year looms before us there are always new ways to position yourself in front of your customers. Focus first on your team and then strive to establish yourself as the competitive edge in the field.
November 2011: 60-Second Impact
Use Social Media, Mobile Marketing to Your Advantage
Your social media content should serve as an advertising campaign. If your potential customers are smartphone users, develop a digital presence friendly to a mobile interface. If you’re not in front of your customers, you can’t hope to sell anything to them – we can help put you there.
October 2011: 60-Second Impact
Buck Tradition, Build Sales With Simple Tactics and YouTube
Regardless of budget, your company can capture customers by stacking statistics on top of a simple sales-building plan. Use YouTube to interest valuable customers, but be sure to balance online activity with offline efforts. Employ the Oakland A’s Moneyball strategy and beat out big-budget competitors.
September 2011: 60-Second Impact
Use social media, monthly newsletters to connect with your customers
In a tough economic climate, companies can keep their customers close by developing reasons to connect with them online, sending out a monthly newsletter and encouraging employees to work harder than ever.
August 2011: 60-Second Impact
Use Innovation to Impact the Competition
Regardless of your company’s size or business category, its innovative products can take a chunk out of any competitor’s success. Affirm and secure your new product’s value with a strong team of employees and readable website.
July 2011: 60-Second Impact
Balance efforts in social media, customer tracking to secure success
Determine how your company can effectively employ social media publicity with our eight-step plan. The time it takes to develop a Facebook post or email blast should not detract from your efforts to sustain loyal customers.
June 2011: 60-Second Impact
Focus online goals, intellectual property rights to secure profits
With only six months remaining in 2011, companies must examine their public relations plan to determine its success. A surefire tactic for increasing profits involves boosting your company’s ranking in Google results through search engine optimization. Remember to manage mounting success by protecting your company’s market share through trademarks.
May 2011: 60-Second Impact
Website appeal, Twitter tactics will develop long-term clientele
With the right elements, your company website can boost your customer base. Actively employ today’s media by captivating online consumers and tracking down interested Twitter followers. Aiming for overly satisfied consumers will turn prospects into steadfast customers.
April 2011: 60-Second Impact
Three Critical Strategies
Secure your company’s success and lock into an effective use of the digital revolution. Mix digital and traditional publicity efforts by strategically timing your company’s email campaigns and sticking QR Codes on your products.
March 2011: 60-Second Impact
Capitalize on conversation, local search results to boost your business.
Harness the rapid pace of the Internet by creating positive customer encounters and landing in the top search results on Google Places. Together, these actions will generate positive conversations about your company and secure its sales growth.
February 2011: 60-Second Impact
Effective creative campaign can secure your company’s growth
With growing product availability, promotions and an increased use of smart phones, companies must set themselves apart by creating a clever publicity campaign. To boost your company’s profits, send standout messages using new and old communication channels.
January 2011: 60-Second Impact
New year brings opportunities to implement new ideas, get creative
January offers an atmosphere of renewal and risk-taking, and even small, creative changes can positively impact your business. By veering from tradition and growing simple, innovative efforts, you can set your company apart.
December 2010: 60-Second Impact
Secure Success in 2011 with Solid Public Relations Strategies in Traditional, New Venues
To ease next year’s publicity challenges, embrace the use of traditional and social media, while investing in employee selection and training. Continue to increase your company’s mobile and online presence, and make the transition into 2011 seamless.
November 2010: 60-Second Impact
Push Your Business above Competitors with a Strong Online Presence, Distinct Story
In every industry, consumers encounter similar products and companies. To capture the attention of potential customers, you must broadcast the story of your business and cultivate a strong online presence in search engine results.
October 2010: 60-Second Impact
Bankrupt Blockbuster Offers Essential Lessons in Survival, Connecting to Clientele
Blockbuster’s attempts to boost customer and online service came too late to prevent bankruptcy. Instead of sticking with a static course of action, forming a flexible plan for the future can secure your company’s success.
September 2010: 60-Second Impact
Google Shaking up Search Results
Google is shaking up search results with an algorithm update. Here’s how to find out how your business might be affected. Also, find out what the next big trend in marketing is sure to be.
August 2010: 60-Second Impact
Market Research Is Your Friend
Just because something is popular doesn’t mean it’s most effective. Instead of blindly following marketing trends, do your research. Sometimes you can even get insight from your own family members. But remember… have a plan.
July 2010: 60-Second Impact
Cracking the Marketing Code
To carry out a successful marketing campaign, you should focus on what makes your business unique. It’s also important that you connect on a personal level with your target market and that you track what people are saying about you.
June 2010: 60-Second Impact
Advancing Technology Sparks Advertising Innovations
Integrating TV and the Internet, Google TV will allow for narrowly targeted ad campaigns complete with readily accessible calls to action. With this innovated advertising comes ongoing user-privacy concerns and battles between different mediums—e.g., mobile Internet vs. TV.
May 2010: 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy
If you want your business to succeed, you must take an innovative approach to your marketing efforts. It’s also more crucial than ever to stay informed about your competitors and customers.
April 2010: 60-Second Impact
Getting Value from Tweets and Apps
Twitter can be a valuable source for sales leads and participating in the conversation while smartphone applications can help set your business apart from the competition.
March 2010: 60-Second Impact
The Importance of Integration
Whether you’re using search engine optimization to improve your Google ranking or directing customers to your Twitter profile, you have to integrate all of your marketing efforts.
February 2010: 60-Second Impact
In The Year Of Mobile Marketing, Content Remains King
As you consider using social media and mobile marketing, you have to evaluate whether these new methods are right for your business and remember that content is the crucial ingredient.
January 2010: 60-Second Impact
The Importance of the Water Cooler
Despite the hype around social media Web sites, you can’t forget the importance of e-mail marketing and offline conversations for your business.
December 2009: 60-Second Impact
Looking Back on 2009
It’s been a year to forget, a year to remember and a year to learn. Everything old is new again – and that’s the mantra for 2010.
November 2009: 60-Second Impact
Planning For Success In 2010
It’s time to get your business out of survival mode, plan for the new year and invest in the most-proven marketing strategy – human trust.
October 2009: 60-Second Impact
Monitoring The Social Media World
If you don’t have a social media policy for your employees, you’re asking for trouble. And if you’re not thinking like a media business, you’re setting yourself up to fail.
September 2009: 60-Second Impact
Learning From the Crisis
There are critical business lessons you can take away from the recession, including the importance of communicating with your audience
and customers online.
August 2009: 60-Second Impact
Harnessing the Power of the People
Utilizing social media is important, but there’s a lot to consider before you make the leap. We’ll help you prepare, monitor your company’s reputation online and avoid negative publicity.
July 2009: 60-Second Impact
Mobilizing Your Business
Utilizing social media is important, but there’s a lot to consider before you make the leap. We’ll help you prepare, monitor your company’s reputation online and avoid negative publicity.
June 2009: 60-Second Impact
Leveraging the Power of YouTube to Increase Your Business’ Visibility
YouTube, the largest collection of videos on the Web, offers your company the chance to reach millions of potential clients with a video and a few keywords.
May 2009: 60-Second Impact
Time For Innovation
The influx of new marketing and advertising opportunities has made things more complicated. It’s time to re-think your plans and be innovative.
April 2009: 60-Second Impact
Getting on Board with Social Media
Social media tools can be useful, effective element of your marketing plan – if you know how and when to use these tools correctly.
March 2009: 60-Second Impact
“Fighting Back”
These might seem like bleak economic times, but don’t lose hope. If you fight back, there’s no reason your business can’t thrive during the recession.
February 2009: 60-Second Impact
Ride Out The Recession With Real Strategies
Don’t panic and look to quick fixes. The best way to beat the recession is to be proactive: create a plan for a winning, long-term business strategy.
January 2009: 60-Second Impact
Taking Risks
It’s a new year, and it’s time to start taking risks and highlighting the characteristics that set your company apart from the competition.
