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Managing Public Relations in a Crisis

Many businesses will face a public relations crisis this year. Statistics show that more than half of them will be out of business within two years.

Managing public relations in a crisis is not a job for the faint-hearted or the uninformed. If you want to survive, you’re going to need expert advice.

With our free Ebook: Managing Public Relations in a Crisis, you can learn from Axia Public Relations’ experts how to protect your company’s reputation and restore trust in your leadership and your brand.

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Learn to Survive

The difference between the survivors and those that fall by the wayside is how well they manage their relationships with their publics — customers, clients, employees, investors, franchisees and even government regulators — in the hours and days after a crisis strikes.

This 24-page guide will teach you:

    • How to Choose Your Company’s Spokesperson
    • How to Plan for a Crisis, Even as it’s Unfolding
    • 3 Things to Always Say, and Which One to Say First
    • 6 Things You Must Never Say
    • How to Respond to Hostile Media

Plus you’ll receive a printable step-by-step guide to creating your own crisis plan so you’ll be prepared when a crisis happens to your company and a subscription to Axia’s 60-Second Impact, which comes packed with tips on how to harness the power of public relations for unprecedented growth and earnings.

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