Learn to Survive
The difference between the survivors and those that fall by the wayside is how well they manage their relationships with their publics — customers, clients, employees, investors, franchisees and even government regulators — in the hours and days after a crisis strikes.
This 24-page guide will teach you:
- How to Choose Your Company’s Spokesperson
- How to Plan for a Crisis, Even as it’s Unfolding
- 3 Things to Always Say, and Which One to Say First
- 6 Things You Must Never Say
- How to Respond to Hostile Media
Plus you’ll receive a printable step-by-step guide to creating your own crisis plan so you’ll be prepared when a crisis happens to your company and a subscription to Axia’s 60-Second Impact, which comes packed with tips on how to harness the power of public relations for unprecedented growth and earnings.