The American College of Endocrinology, a scientific, educational and charitable medical organization, hired Axia Public Relations to support its April 15 Check Your Meds Day initiative.

Axia began a social media campaign to build awareness for the event, educated consumers on the dangers of taking expired or wrong medications as well as promoted that their medications – as well as their loved ones’ – should be the “same, same, same:”

Same prescription. Same dose. Same frequency.

IDEAS

You wouldn’t drink expired milk. Why would you take expired medicine? #checkyourmeds April 15 is Check Your Meds Day. -@CheckYourMedsDay ‏

The American Association of Clinical Endocrinologists hired Axia for a two-week social media campaign to promote and support Check Your Meds Day. Axia provided social media counsel and services, including social media account creation and management, content, writing, sharing and engagement. Axia employed its Social NetWork^SM to create a strategic social media plan and implement it in the weeks leading up to Check Your Meds Day, building “likes,” “followers,” “shares” and engagement on Facebook, Twitter and other top social media channels.

“Telling loved ones they need to check their meds isn’t an insult, it’s a sign you care. Make sure they are taking the right medications at the right dose and that their medicine is not expired. April 15 is Check Your Meds Day. Learn more at http://www.empoweryourhealth.org/checkyourmedsday”
- Check Your Meds Day Facebook page

RELATIONSHIPS

Axia created accounts and profiles for Check Your Meds Day on Facebook, Twitter, Pinterest, Google+ and Yahoo! Axia then went to work telling AACE’s story, enriched with key messages, unique ideas and positions and tied Check Your Meds Day to relevant topics and trends. This positioned AACE as a thought-leader and community advocate, increasing awareness for the cause.

RESULTS

During the two-week campaign, Axia crafted more than 20 unique Facebook posts, including educational content, links to relevant websites, news stories and videos, creating thousands of impressions and inspiring scores of fans to share AACE’s content with their followers. Axia also posted more than 40 “tweets” to the Check Your Meds Day Twitter account, some of which were “retweeted” by accounts owned by the president of the National Adrenal Diseases Foundation and Sanofi US. Axia also attracted Twitter followers that included a chapter of the American Association of Diabetes Educators and media outlets like TheActiveMagazine and Orlando Style Magazine.

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For more than seven years, Brightway Insurance has enjoyed 50 percent year-over-year organic growth and significant value from investing in Axia Public Relations to build its brand – an investment that has helped propel the company from a locally-owned startup to a nationally emerging brand in insurance franchising with more than 100 unique insurance stores nationwide.

IDEAS

Brightway Insurance was a startup independent insurance agency with only one location when a trusted advisor referred its partners to the experts at Axia Public Relations. Brightway’s founders wanted to tell their story and build their emerging brand. A startup with big goals, Brightway chose Axia Public Relations because it was confident the PR firm could immediately impact Brightway’s growth and could scale with the company as it became a major player in the independent insurance agency arena, and because its owners knew that PR – not advertising – builds great brands and reputations.

RELATIONSHIPS

Axia’s public relations plan for the startup began with a local campaign focused on building Brightway’s brand recognition and status as an expert in its own backyard, positioning Brightway Insurance’s CEO as a thought-leader and innovator in the business while educating consumers on important insurance tips and public safety topics.

Brightway’s increased visibility and unique offering soon brought increased growth, and as Brightway expanded statewide, Axia’s public relations plan grew with it. The PR campaign expanded into the insurance industry trade media, focusing on sharing the news of Brightway Insurance’s fast growth and unique Florida-focused independent insurance agency model during a period of consecutive busy and high-profile hurricane seasons that caused most insurance companies to exit Florida.

From there, as Brightway continued to expand, so did Axia’s public relations campaign. The PR firm included consumer and business media throughout the Southeast and national franchise media as Brightway began to expand beyond Florida.

With its broad list of national contacts, Axia adjusted the PR campaign’s course, utilizing the firm’s influence with local, state, regional and national media outlets as the insurance company’s image and size grew organically at a rate of 50 percent year-over-year for five consecutive years.

Today, the public relations campaign continues nationwide, attracting new franchisees and consumers to Brightway Insurance’s unique business model, which offers the most options and carriers as well as exceptional customer service and business practices.

RESULTS

Successful coverage saw Brightway Insurance become a thought-leader in the franchise and insurance industries at both the regional and national levels. News coverage in outlets like Entrepreneur, Franchise Business Review, Franchise Update, Kiplinger, The Insurance Journal, Miami Herald and Smart Business – as well as numerous television appearances by Brightway executives – helped share the company’s unique independent insurance agency store model and its franchising opportunities with audiences across the country and in targeted industry and geographic markets nationally.

In January 2009, when State Farm exited Florida as a home insurance carrier, Axia posited Brightway Insurance, at the time a Florida-focused independent insurance agency, as the expert solution for abandoned customers. Brightway’s then COO Michael Miller, one of Brightway’s founders, reported to Axia that after the earned media coverage from Axia’s public relations campaign, their inbound call center call volume increased 300 percent for a two week period with Florida consumers seeking reliable homeowners insurance from the independent insurance agency. This lead to more than a five times return on investment in news coverage alone. At that time, Brightway Insurance had 39 offices. Today, it has more than 100 with plans for 200 in the near future.

This media coverage generated even more awareness, more consumers, more policies sold and more franchisees.

Once a one-store, obscure startup, now a national growth-driven rising star and respected insurance store franchise, Brightway Insurance looks forward to achieving its goals and reaching its full potential for many years to come. With no end to its expansion in sight, Brightway Insurance is well on its way to becoming the nation’s largest independent insurance agency and continues to count on Axia Public Relations as its agency of record for the entire journey.

When Brightway completes its journey from one-store startup to number one in the nation, Axia Public Relations will be there to celebrate, having been by its side every step of the way.

“Axia Public Relations plays a valuable role in positively publicizing and promoting Brightway Insurance’s growth across Florida and the Southeast.”

– David Miller, Brightway Insurance

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A national mortgage company approached Axia Public Relations with a problem. The company was suffering from a damaged online reputation as well as a perception that it was a bad place to work. At the time, it was estimated that the company was losing $20,000 in new sales per week, if not per day. In order to solve these issues, Axia launched a nationwide proactive public relations campaign that would mend the company’s tainted image. Axia’s plan included an in-depth media relations campaign, an awards recognition program and the implementation of a lasting reputation management program. Within 24 months, the national mortgage company saw results: a 1,200-percent increase in annual revenue, 3,903 articles generated and 20 business awards that celebrated the company and its business practices.

IDEAS

When a national mortgage company first approached Axia Public Relations, it was suffering from a damaged online reputation and the perception that it was a bad place to work. Executives estimated that this was costing the company at least $20,000 per week in new sales, if not per day.

We developed a public relations plan designed to put the company on the map and reposition it as a premier home lender. Our plan included a media relations campaign that would increase the financial services firm’s exposure nationally – and locally in every city where the company had offices – and position its staff as thought leaders in the mortgage industry.

It also included an awards recognition program aimed at highlighting the company’s accomplishments and improving the results of its recruiting efforts.

A third – and urgent – prong of our plan was an aggressive reputation management program.

RELATIONSHIPS

Earned Media

Between August and Dec. 31, 2010, Axia Public Relations helped generate 533 articles related to the company, including 31 broadcast stories. The total value of the earned media coverage during those five months exceeded $8 million.

In the second quarter of 2012, our relationships with media outlets helped generate 1,053 articles with a value of $20,927,000. The total value of the 3,903 articles we generated during the previous two years exceeds $62.5 million.

When Axia began work on the company’s online reputation, a Google search for the company name returned seven negative reviews within the first 20 results. We were immediately able to have three negative pages permanently removed and two others from prominent negative review sites removed for several months.

Axia designed and created a social media campaign to give the company a presence on the most popular social media channels, which, in turn, gave the company an opportunity to respond to its critics in real time and to publicly display its commitment to customer service.

RESULTS

Over the course of the campaign, we generated enough positive media that negative reviews did not appear until page five of Google’s search results. During the past two years, fewer negative reviews have appeared – and those that did seldom made it as high as page three of search results. When they did, we aggressively worked to counter them with positive media coverage that quickly pushed the negative reviews back several pages on Google as well as other search engines.

Our reputation management efforts were supported by Axia’s award recognition program. The client had never earned an award prior to its relationship with us. With Axia’s help, the company has now received more than 20 awards, including recognition as one of the “Best and Brightest Companies to Work For in Atlanta” from the National Association for Business Resources (NABR), which referred to our client as “a superior workplace based on excellence in its innovative strategies as well as industry leadership.” Several other awards also recognized the company as a great place to work and helped inspire top mortgage professionals to seek new careers with our fast-growth client.

The client also enjoyed such awards as 904 Magazine’s “Companies with Heart” and Jacksonville Magazine’s “Companies Who Care.” The Jacksonville Business Journal recognized the company’s chief financial officer as one of the “Ultimate CFOs in North Florida.” National Mortgage Professional Magazine also honored the company’s CEO with its prestigious “40 Under 40 Award,” designating him one of the top mortgage professionals in the United States under the age of 40, as voted on by his peers.

The 2012 American Business Awards have named the company as a finalist in the “Company of the Year – Banking and Financial Services” category. The results aren’t in yet, but our client is guaranteed a spot as one of the top three firms in the country.

Most importantly, Inc. magazine, which has an international readership, named the company one of the fastest-growing private companies in the U.S. in its annual Inc. 500|5000 list of private companies.

Axia’s social media campaign took the company from having zero presence on Facebook and Twitter to having approximately 10,000 “likes” on Facebook and nearly 9,000 followers on Twitter.

At a  public relations campaign evaluation meeting about four months into its new relationship with Axia, the CEO of the company said its PR was everything Axia had promised and more. He said employees were more enthusiastic about being part of the company and felt now now felt it was something special to be part of. Employees were hearing positive comments from family, friends and neighbors about the media coverage and this had caused them to take greater pride in their work, which had translated into greater sales and productivity.

In addition, the CEO said it had become clear to him that the employees had bought fully into the company’s vision, direction, and growth plans and that the company was enjoying more success attracting and retaining qualified job candidates with fewer no shows for interviews.

Ultimately, the public relations changed public perception about an unknown and obscure company who’s only reputation was a negative one based on online complaints. The company no longer struggled to acquire the best talent and more customers. And that fresh start and newly found momentum allowed the company to accomplish and even accelerate its nationwide growth plans.

uring the past two years, Axia Public Relations has generated more than $62.5 million worth of earned positive media for the client, representing an ROI of 183x – a dramatic return made more impressive by its revenue growth.

The company’s monthly revenue today equals what its annual revenue was two years ago – a 1,200-percent increase.

To learn how we can help your company achieve similar results, contact us today or call (866) 999-AXIA (2942).

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Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation. The program was centered around a free, one-week IT training program offered to veterans and unemployed/underemployed individuals who lacked IT employment experience. During the course of its campaign, Axia branded the program as High-Tech Hope and leveraged CEO Brian Knight’s vision to help get High-Tech Hope the visibility and participation growth that Pragmatic Works desired.

IDEAS

Pragmatic Works began its relationship with Axia Public Relations as a company wanting to boost community and industry awareness of its corporate social responsibility program; a free one week IT training program for veterans and unemployed/underemployed individuals without previous IT employment experience known as the Pragmatic Works Foundation. Axia, recognizing the visibility potential of this campaign, re-branded the program as High Tech Hope (HTH) and leveraged CEO Brian Knight’s tremendous talent as a skilled spokesperson in accomplishing this task.

RELATIONSHIPS

Axia’s expert PR experience in working with the tech sector proved fundamental in formulating a success strategy that could address all of Pragmatic’s needs. Through Axia’s wide range of contacts within tech trade media circles, an effective plan could be devised that included:

• Positioning the program within key customer audiences and industries; first in Florida where Pragmatic Works is located, then in Boston, Mass. where Pragmatic Works has a branch office and then nationwide.
• Publicizing HTH as a benevolence program reflective of the core values of Pragmatic Works and of CEO Brian Knight.
• Promoting the program’s success in attaining a 75% job placement rate for Foundation graduates.

A strengthening relationship between the two companies would see Axia’s work begin to shift to communicating Pragmatic’s expertise, thought leadership, unique business culture, growth, innovation, and accomplishments within the field of IT, business intelligence, analytics, datawarehousing and cloud computing. Axia would also begin to promote the company’s attendance at key industry conferences.

RESULTS

Through our efforts, HTH would recieve coverage in news outlets that included print, online and television placements. Brian Knight and his team received in-depth TV interviews; opportunities that did much to promote their program as a solution in tough economic times for veterans and out-of-work or underemployed individuals. As work shifted to promotion of the company as a whole, Axia could begin to demonstrate its full potential in working within the technology sector. Six company speakers presented at the annual PASS Summit (the world’s largest tech training conference) would come to experience this, as PR coverage of their work aided greatly in positioning them as expert industry thought-leaders; a title that through their benevolent actions, had been rightly earned.

To learn how we can help your company achieve similar results, contact us today or call (866) 999-AXIA (2942).

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The Center for Reproductive Medicine sought the public relations experts at Axia Public Relations to achieve greater awareness for its unique qualifications and high success rates. The clinic lacked widespread awareness among its target geographic markets for its accomplishments and expertise. In order to gain the clinic the exposure it desired, Axia developed a three-pronged public relations plan. This plan included a social media campaign, speaking engagements and, most important, exposure in the news. In the first 90 days of working with Axia, the clinic saw a 26-percent increase in web traffic along with a significant jump in specific keyword searches.

IDEAS

The Center for Reproductive Medicine clinic set a clear goal: to expand its market share in central Florida and beyond. Since the 1980s, the clinic had been the regional and state leader in reproductive medicine based on patient outcomes tracked in the industry and for cutting-edge technology in the field. Yet competitors with lesser qualifications and accomplishments received greater media attention because they were more aggressive in proactive outreach.

The clinic recognized the need to increase its visibility through outreach to educate and engage the public and medical professionals who can refer patients for reproductive medical care. The clinic also realized that to achieve such success, it would need the expert guidance of a reputable public relations firm that could effectively deliver a high-impact communications campaign. With this in mind, it chose to hire the professional services of Axia Public Relations.

RELATIONSHIPS

Axia internalized its new client’s needs as its own and immediately began drafting a strategy that would provide the clinic with the recognition and attention it deserved based on being the most accomplished organization of its kind in the region. Axia’s three-pronged program included:

• Print and broadcast media exposure to introduce the clinic and its doctors to the public and fellow medical professionals as accomplished, innovative leaders across a range of reproductive medicine topics
• Speaking engagements on reproductive medicine topics to provide direct interface with the community, including women’s groups, business groups and medical organizations
• A social media campaign to educate the public and other audiences about reproductive medical issues and the clinic’s expertise

RESULTS

Within a few weeks, The Center for Reproductive Medicine’s decision to retain Axia Public Relations proved to be a wise investment. Axia generated substantial success, earning multiple media interviews, articles and speaking engagements and creating a multitude of detailed social media posts. In the first 90 days, the clinic saw a 26 percent increase in web traffic, as well as a significant jump in keyword searches, particularly for the two fertility specialists who were positioned as media spokespersons. These initial accomplishments jump-started the lengthy process of positioning the clinic as the rightful leader in reproductive medical care.

The program’s immediate success was just a starting point; the Axia team moved forward and continued to generate results in all three areas of the public relations campaign. The long-term success of such a program requires the commitment and cooperation of the client, including exceptional communication with the Axia team and responsiveness to deadlines. It’s important for Axia clients to understand that “moving the needle” of perception takes time and many impressions are required over months or even years, depending on the circumstances, which differ for each client.

To learn how we can help your company achieve similar results, contact us today or call (866) 999-AXIA (2942).

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Tiffany Washington, owner of Washington Accounting Services in Maryland, retained Axia Public Relations when she wanted to increase awareness of her tax and accounting business, and build her personal and professional brand. When Washington approached Axia, she desired to expand her visibility with companies and individuals who require the expert counsel of an advisor to small businesses and an expert on topics related to accounting, taxes and business financials.

IDEAS

Axia’s team of expert PR practitioners, always equipped with an eye for perceiving a client’s full potential, embarked on a plan that would focus on Tiffany’s strengths of teaching and public speaking by providing her with a platform for media coverage and speaking opportunities to increase awareness of her expertise and her company with prospective clients.

RELATIONSHIPS

Thought Leadership

Axia would cultivate a positive image of Washington as a successful and innovative leader within its industry. The PR agency began producing opportunities quickly that brought attention to the Washington’s story of success as an expert small business accounting information source, with extensive experience on all small business tax-related issues. Axia’s diligent public relations work would also serve to position Washington Accounting Services as a company that could serve clients on both a national and local scale.

In addition to a successful media relations campaign, Axia created a speakers’ bureau that enables Washington to address groups for business development, to build her personal and professional brand, and to fulfill her personal goal of educating young people about how to succeed against tough odds.

Washington praises Axia’s fortitude and results in rapidly developing and implementing her public relations campaign and maintaining consistent and effective communication with her office.

RESULTS

Just a few months into the program, Axia had generated nearly 60 articles quoting Washington about tax and financial expertise, including in high-profile publications like the Wall Street Journal, Consumer Reports and Black Enterprise magazine. She has also been featured in articles and radio interviews about her unique personal story of starting a successful business from the ground up with no prior entrepreneurial experience.

“One thing about Tiffany is that she needs updates,” said Anita Mason of Washington Accounting Services. “There has never been a time where she has asked me to call Axia. Before she can even think to ask for an update she has already received [it].”

To learn how we can help your company achieve similar results, contact us today or call (866) 999-AXIA (2942).

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What “Public Relations Agency of Record” Means:

Although no formal definition exists of what an agency of record (AOR) agreement consists of, understanding and considering the various types of client/agency relationships that can fall under the term may have the potential to drastically alter the outcome of any PR campaign. In general, a public relations agency of record enters into an exclusive relationship with a client, which means the agency will refrain from doing business with competitors. In return, the client awards the agency exclusive rights to perform all activities related to PR and communications. This last “requirement,” however, may be adjusted to allow for the inclusion of other PR firms with the understanding that the AOR retains the lion’s share of work. More of a “preferred agency” than an AOR, this circumstance can sometimes arise due to the increasing influence of new digital/social channels, where one agency may not be capable of effectively performing in one or more of these new emerging practices.

Another form of this affiliation can be found in the growing presence of multinational companies operating in numerous markets around the world. Known as a “preferred global relationship,” agencies under this designation can enjoy an “AOR-like” relationship within a given market or markets. This means that a centrally located corporation enters into a global contract with an agency, requiring all company personnel to delegate PR matters to that chosen entity. Unlike a traditional AOR relationship, however, such a contract allows for employment of other firms, should the preferred agency not possess the right people or needed capabilities within a given global market.

The Benefits:

There are multiple AOR benefits to be considered when trying to determine if such a relationship is best suited for your company’s needs. An AOR status provides the agency with the ability to  thoroughly immerse within a client’s business, providing a clear line of sight across the scope of  operations. This allows for a comprehensive understanding of the client’s background, its current needs and its business goals for an AOR is better equipped to implement a plan of action that can explore and identify all potential visibility- and reputation-enhancing opportunities.

Larger corporations tend to favor AOR arrangements as they believe there to be more value in placing an agency on retainer. They may feel that paying a recurring fee is worth the cost, as any PR event or need which arises can be dealt with swiftly and efficiently by a professional team that is always on hand. Others may omit this form of relationship from their associations if funds are more limited and they can only afford to retain PR services on a case-by-case basis. Another motive could be the existence of internal staff (in-house) that manages all or most PR functions.

Making a Decision:

Despite the various forms an AOR relationship can take and the numerous benefits it may bring, the general consensus appears to be that such associations hold no adverse ramifications for either side. Decisions to go forward with an AOR typically rest on financial value considerations and mutual dedication, rather than concerns over risk or impact on success.

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Tappocity, a bargin shopping website that shares revenue with purchasers, reached out to Axia Public Relations for effective public relations that could get the brand launched. Through the campaign, Axia introduced Tappocity to important audiences and critical resources such as consumers, manufacturers, consumer electronic suppliers, private equity and retailers. All of these resources helped to build consumer and merchant knowledge of Tappocity. Shortly after the start of the campaign, Axia earned Tappocity coverage in the top e-commerce publication, Internet Retailer, as well as coverage in Businessweek, Yahoo, EcommerceBytes and local media coverage in its home city. Such coverage attracted new consumers, merchants and investors to Tappocity and its sister companies.

IDEAS

Tappocity CEO Robert Thomas had come to Axia Public Relations looking for a public relations agency with veteran experience and knowledge of the technology and e-commerce industries. Having just come out of a bad relationship with a poorly performing PR agency – wasting valuable dollars in the process – Thomas understood the importance of having an effective public relations agency that could get the kind of earned media coverage his company needed.

“It really became apparent to us that Axia knew what it was doing,” said Thomas. “At the end of the day, Axia really was the right PR firm for us.”

RELATIONSHIPS

PR Campaign

Axia’s close relationship with both industry trade and consumer media outlets would prove vital in crafting a plan that would quickly deliver the kind of visibility and credibility all growth-aspiring companies require. In Tappocity’s case, Axia focused on spreading the word of a brand new and innovative form of e-commerce – one where merchants would have to bid on who could deliver the lowest price, essentially placing the power of price control with the consumer. Axia introduced Tappocity to important resources such as vendors, manufacturers, private equity and retailers. In addition, Axia’s reputation gave the startup additional credibility and ensured its ability to launch and subsequently grow even faster.

RESULTS

Just two days after beginning the campaign, Axia landed Tappocity coverage in the top e-commerce publication, Internet Retailer. More followed soon after, including articles in Businessweek, Yahoo! and EcommerceBytes. Axia’s ability to deliver quickly on its promises to clients has Thomas wanting to carry on the success he had with Tappocity into several of his other technology ventures.

“Axia will be our public relations agency of record for any Internet property that we will have in the future, as well as any properties that we have right now,” said Thomas. “Axia definitely has the right resources, the right contacts and the right clout in the industry to really propel your business to the next level.”

To learn how we can help your company achieve similar results, contact us today or call (866) 999-AXIA (2942).

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Have you ever wondered how often you need to update social media – your company’s Facebook page, for example – or when is the best time to tweet or post a link on Twitter?

Axia has the answers.

We recently introduced our newest ebook: The Essential Guide to Social Media Managment -  An in-depth guide to best practices for business.

Inside you’ll learn best practices for the most popular social media channels, including Facebook, Twitter, LinkedIn, Pinterest and YouTube. This free ebook will teach you how to decide which channels are best for reaching your target audiences, whether your target is consumers, investors, job seekers or other businesses.

“If you’re trying to reach the general population of the United States, 48 percent live in the Eastern time zone. Where does your target audience live?”

The Essential Guide to Social Media Management
- An in-depth guide to best practices for business.

The timing of your campaign will determine its success, so it pays to know when your audience is paying attention to social media – and when it isn’t.

Authored by expert social media strategist and Axia CEO, Jason Mudd, The Essential Social Media Management Guide includes a template for developing your own social media plan around the best practices you’ll learn in the ebook.

Get The Essential Guide to Social Media Managment -  An in-depth guide to best practices for business today. It’s FREE.

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Gale Lemerand hired Axia Public Relations to promote his invention, Sanidoor, a touch-free public restroom door-opening system. Lemerand’s goal was to educate consumers and businesses about his product and how it could reduce the spread of germs in public places like restaurants, hospitals, libraries and other high-traffic retail areas. Axia jumped on board and launched a PR campaign throughout the United States, Canada and beyond. Through the duration of the campaign, Axia earned countless media mentions that brought Sanidoor new customers, distributions and partners. Coverage of Sanidoor reached more than five million consumers and decision-makers, including a mention on nearly every ABC network affiliate.

IDEAS

Sanidoor is a touch-free public restroom door opening system designed to reduce the spread of germs by eliminating contact with door surfaces when entering and exiting restrooms. L. Gale Lemerand, a serial entrepreneur from Daytona Beach, Fla., invented Sanidoor.

RELATIONSHIPS

Sanidoor hired Axia Public Relations as its public relations agency of record to spread the word about Sanidoor to consumers across the United States and Canada.

RESULTS

As a result of Axia Public Relations’ work, nearly 200 ABC News affiliate stations, Forbes, the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Builders Exchange, Canadian Lodging News, Fitness Business Canada, QSR, Indianapolis Health Examiner, Orlando Sentinel, Resort Trades’ Management & Operations, Medical Construction & Design, Professional Door Dealer, Architectural Products, Hospitality Style, IDEA Fitness Journal, Lodging Hospitality, Medical Design Briefs, WJXT Jacksonville, WKMG Orlando and NPR member station WJCT’s “First Coast Connect,” and hundreds of other news outlets, blogs, and others, have featured Sanidoor. So far, the coverage has reached more than five million consumers and decision-makers. Sanidoor’s public relations campaign has delivered new customers, distributors and new partners. And the national public relations campaign is just beginning.

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