AXIA Public Relations

SMBs to Double Social Media Effort This Year and Next using PR Firms

mcomer — Wed, 16 May 2012 17:22:19 +0000

Small and medium-sized businesses (SMBs) may have been late to the social media party, and many of these enterprises now see the promise in this marketing channel. For years, many SMBs have been using traditional media outlets to connect with local consumers. But now that so many consumers are using social media, SMB owners see that they can communicate directly with potential clients in their local market. Smart public relations firms and PR professionals have always sought ways to generate their own media and connect directly with key audiences. SMBs can also utilize a PR firm’s resources to boost their social media efforts. Many PR firms manage client’s social media efforts. SMBs may enjoy large returns from a PR firm. Call The AXIA Public Relations Firm today at 888-PR-FIRM-8 (888-773-4768).

CEO Activity on Social Media an Effective Form of Positive PR

mcomer — Wed, 09 May 2012 17:20:56 +0000

Companies with a CEO active on social media sites may be seeing better business returns than their less active counterparts. Studies show that most people find a company whose CEO takes part in social media more trustworthy and are more likely to buy from that company. The AXIA Public Relations Firm can help manage your company’s social media content and shape its public image as well as your CEO’s. Read more or call 888-PR-FIRM-8 (888-773-4768) to find out how.

Use Good PR to Manage Even Most Public Crisis

mcomer — Wed, 02 May 2012 17:20:06 +0000

Even the most well-meaning organizations can occasionally experience public backlash for any number of reasons. To weather the storm, The AXIA Public Relations Firm advises immediate communication to the public addressing specific concerns using traditional news media as well as social media platforms. Having a credible third party speak for you can also boost your credibility, as can allowing the public to offer its own input. Let The AXIA Public Relations Firm organize your company’s strategy; get started by calling 888-PR-FIRM-8 (888-773-4768).

Avert Disaster with PR

mcomer — Wed, 25 Apr 2012 17:18:28 +0000

Almost every company has had some type of crisis issue. Many times people don’t ever hear about these crisis issues as they have been handled by a smart PR firm that is accustomed to handling crisis situations. And you never know when a crisis may strike so be sure you have a public relations firm on your speed dial. Read more. If you need you a public relations firm for counsel, services or speed dial, reach The AXIA Public Relations Firm at 888-PR-FIRM-8 (888-773-4768).

Facebook Fan Engagement Guide for Businesses

mcomer — Thu, 22 Mar 2012 01:14:13 +0000

Facebook, as a personal social media tool, has been around for awhile and like many other products, Facebook is constantly trying to stay ahead of the curve and with the newest trends. One trend that companies are still trying to navigate is the Facebook “pages” function. Whether you manage your own company’s Facebook page or you’ve hired a PR firm to help manage your page and your company’s image we have a 10 tips, provided through Ragan’s PR Daily’s March 7 article, that can help your company score big using Facebook pages. Some of these great tips include the best time to post is between 8 p.m. and 7 a.m. because those interested in your product will have time to see your updated posts, Wednesday’s are the best days to post about your company and one to 40 characters are the optimal length for a Facebook post. To learn more about improving your social media engagement and to discuss The AXIA Public Relations Firm’s services for your company including managing your company’s social media content and online reputation, contact us today at 855-PR-FIRM-1 (773-4761).

Consumer Behavior Prompts Toy Marketers to Shift Strategies while PR Firms continue to Build Brands

mcomer — Wed, 22 Feb 2012 20:00:11 +0000

The peak time for toy sales remains the holiday season and consumers purchase these products at other times during the year. Not surprisingly, digital marketing is becoming increasingly important for parents as they research what their children want. And, new data indicates that public relations firms could boost results by shifting their client’s strategies. As companies decide their next move, a PR firm will continue to build toy manufacturer brands with national and local news stories to keep the consumer informed directly. To learn more about how PR can help build your toy brands contact The AXIA Public Relations Firm at 855-PR-FIRM-1 (773-4761).

Consumer Demand for Digital Content Creates PR Firm Opportunities

mcomer — Mon, 20 Feb 2012 16:20:39 +0000

Not everyone is consuming their content via digital platforms, andthe latest release from Deloitte on this topic contains some impressive numbers. Consumers are turning to PCs, smart phones and tablets to access everything from books to movies. Marketers that don’t have at least some of their media-mix allocated to these channels are missing key opportunities to connect with their clients. The AXIA Public Relations Firm can help make sure your company isn’t missing the next digital media wave. Contact us at 855-PR-FIRM-1 (773-4761).

Public Relations Firms linked to Long-Term Positive Effects of Social Media Campaigns

mcomer — Fri, 17 Feb 2012 15:45:05 +0000

Marketers who have been fretting about the expense and difficulty of managing social media campaigns may have a new reason to expand their efforts in this channel. The latest research shows that social media has some staying power. And the statistics might just be significant enough to convince more enterprises to participate in this form of marketing. Many public relations firms are specialists in preparing Social Media Campaigns and know the value attached to them if executed correctly. For help with your company’s newest social media saga contact The AXIA Public Relations Firm at 855-PR-FIRM-1 (773-4761).

Quick-Serve Restaurants to Roll Out New Promotions, PR Firms Add Value

mcomer — Wed, 15 Feb 2012 18:30:44 +0000

Quick-serve restaurants are gearing up menu changes and promotions to increase sales in 2012. This year isn’t expected to be easy in light of the continued economic challenges. But some analysts believe consumers will spend on meals out when they can get value in return. This attitude should prompt QSR operators to pump up their advertising. Alongside revved up advertising, the help of a PR firm for QSRs can more adequately promote the value of their product to the consumers. If your QSR is looking to boost news attention for menu changes and promotions, contact The AXIA Public Relations Firm at 855-PR-FIRM-1 (773-4761).

Business Travel Service Operators Use PR Firms to Promote More Amenities

mcomer — Mon, 13 Feb 2012 15:30:43 +0000

As the business travel market picks up in 2012, service operators in this industry need to review what they are offering and how to appeal to prospective clients. New research shows that business travelers are increasingly comprised of a wide range of demographic groups. As a result, hotels and airlines must broaden the scope of their PR and marketing. Companies should rely on their PR firms to help monitor the success and failures of past product offerings and their promotions so that new ones can be created to better appeal to the wide range of target audiences expected this travel season. If your travel service operating business is looking to broaden its demographic appeal, contact The AXIA Public Relations Firm at 855-PR-FIRM-1 (773-4761).