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Corporate Blogs Grow as Marketing Tool

November 3, 2010

Blogs began life as a way for individuals to report news, put forth opinions and generally engage in self-promotion. Before long, marketers began to see the value in using a blog, sometimes as a form of two-way communication and sometimes as an extension of the static website. Blogging has become so widespread that eMarketer reports up to 34% of U.S. businesses are now using blogs for marketing purposes.
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