A 150-word news brief about a Nashville-based transportation firm resulted in $5 million in new revenue after an executive at another company read the brief and hired the firm.

This business opportunity formed because a news item about a company carries three times the credibility and has six times the readership or viewership of an advertisement.

• Public Relations is one of the best returns on investment your [company] can make. You won’t be able to buy the kind of advertising a good PR firm can generate on your [company]‘s behalf. – Michael Glass, advertising industry consultant
• “PR — even though it is underutilized — is extremely effective when properly leveraged.” – Harvard Business School
• “Seventy-one percent of business owners say their marketing dollars are best spent on PR.” – Inc. 500
  

“AXIA has met and exceeded my expectations. They have delivered and continue to deliver efficiently. It is refreshing to work with such a professional and highly innovative team.” – Marcia Danzeisen, FIS

• “You’d better get yourself a PR partner! PR is not always as visible and not overnight, but it helps subtly and significantly over time.” – Tony Mikes, advertising agency consultant, speaking to advertising agencies and suggesting they need PR to grow their business
• A news story about your product or service has six times the visibility and three times the credibility of an advertisement of the same size or length. – Starch Research
• 86% of Americans say learning about a company through news coverage is more influential and credible than advertising. – Starch Research
• 71% of business owners say PR is the best investment for their marketing dollars. - Inc. 500
• 1,800 corporate executives say PR is more important to a company’s success than advertising. - American Advertising Federation
• Brand managers: PR is the most effective way to establish brand credibility, gain media coverage and get the best return for marketing dollars spent. – McBain Associates

“I can’t imagine that any firm could have gotten us as much coverage as AXIA… AXIA makes us feel like we’re the most important client.” – Tyra Tutor, MPS Group

• “72% of senior level marketers said PR is most valuable in supporting product marketing and product launches.” – Advertising Age, a magazine for the advertising business
  
• “Marketing executives said PR is the most effective marketing discipline for launching new products or services (55 percent), building awareness (52 percent), generating word of mouth (51 percent) and building brand reputation (50 percent).” – PR Week
• Sears estimates that a positive mention on “The Oprah Winfrey Show” led to more than $13 million in direct sales. - Counsel of Public Relations Firms
• Pontiac gave away a G6 to each of the 276 audience members on The Oprah Winfrey Show. Within two weeks of the event, the show achieved 87 percent adult G6 awareness; the highest Google.com click-through rate ever (17 percent) and a 600 percent increase in traffic to Pontiac.com. – Mark-Hans Richer, Pontiac
• 86% of adults read community newspapers. - Community Newspapers Survey/NNA
• “84 percent of CEOs say media interviews are the most effective way to get the company’s message across.” – Impulse Research
• “If I only had $2 left, I’d spend $1 on PR.” – Bill Gates

Your company, like those in the Harvard Business School study, is probably underutilizing the power of public relations. Let us show you how to leverage PR properly for extremely effective results.