Verizon needed to breathe new life into a stale, yet profitable, staple product line and reconnect with American businesses and consumers. They hired AXIA Public Relations to reinvigorate the product’s relevance and unique positioning with fresh creative, promotions and a test marketing campaign across Florida that supported its sales representatives. AXIA exceeded the Verizon division’s senior management expectations by delivering new insights and presenting several creative and scalable solutions for promotional deployment across Florida initially and eventually across the U.S.
Octagon, the world’s largest sports marketing firm and leader in athlete management, hired AXIA to look for a new sponsor for the WTA event held in Jacksonville, Fla., following Bausch & Lomb’s exit after 22 years as the event’s title sponsor. AXIA used target news outlets including Sports Illustrated and USA Today, to create a sense of awareness for the tournament sponsorship opportunity and generate inquiries and leads. 
