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Ideas. Relationships. Results.
Miller Lite sought to leverage the launch of its new Vortex bottle in select Southeastern U.S. markets to boost Miller Lite’s sales during key summer months.
By the campaign’s end, Miller Lite enjoyed more than a tenfold return on its investment in publicity.
Ideas: After three years of marketing dormancy, an upscale Florida restaurant group decided to revive its brand after losing market share in each of its location’s markets. The company selected the Florida offices of public relations firm AXIA Public Relations. AXIA recommended its 120-day pilot program to bring attention to the restaurant’s brand and increase demand. Read the rest of this entry »
Ideas: While other mortgage lenders imploded, one mortgage lender thrived in the recession. The company sought a national public relations firm to share the company’s good news, create a positive reputation and good corporate image, while it expanded into new states and created new jobs.
After a competitive search, the company selected AXIA Public Relations – and AXIA delivered.
Secure-Res executives sought AXIA’s strategic marketing expertise to reposition and rename the growing technology-marketing company. The company began with a single product: a booking engine for independent-and smaller-chain hotels called Secure-Res. Now the company offers Web marketing and a host of other services, and it simply outgrown its name. The AXIA “Onoma” branding process was soon implemented, and the result was “Vizergy.” Read the rest of this entry »
Turfgrass America, a leading national provider of greens grass to golf courses, created MiniVerde, a new putting surface at THE PLAYERS Championship, the PGA Tour’s flagship event played on THE PLAYERS Stadium Course at TPC Sawgrass. Despite being technically superior (as the No. 1-ranked ultra dwarf bermudagrass in the nation) to many of its direct competitors, those competitors consistently out-sold MiniVerde. Turfgrass America sought AXIA’s help to enhance awareness about MiniVerde’s design to recover from stress quickly and create interest in using MiniVerde among greenskeepers, golf course superintendents and golf fans surrounding the 2007 TPC. Read the rest of this entry »
