Octagon, the world’s largest sports marketing firm and leader in athlete management, hired AXIA to look for a new sponsor for the WTA event held in Jacksonville, Fla., following Bausch & Lomb’s exit after 22 years as the event’s title sponsor. AXIA used target news outlets including Sports Illustrated and USA Today, to create a sense of awareness for the tournament sponsorship opportunity and generate inquiries and leads. Read the rest of this entry »
AXIA serves up a new title sponsor
March 12, 2010AXIA Rebrands Vizergy and Boosts 93,000 unique Web site Visits
March 12, 2010
Secure-Res executives sought AXIA’s strategic marketing expertise to reposition and rename the growing technology-marketing company. The company began with a single product: a booking engine for independent-and smaller-chain hotels called Secure-Res. Now the company offers Web marketing and a host of other services, and it simply outgrown its name. The AXIA “Onoma” branding process was soon implemented, and the result was “Vizergy.” Read the rest of this entry »
PR helps increase ticket sales by 73%
March 12, 2010
For four days in the fall, Amelia Island, Fla. becomes “Book Island”, where best-selling authors share their works with literary connoisseurs from around the country. Festival officials booked AXIA to promote the event locally and nationally to increase attendance. Read the rest of this entry »
Economic development board unveils new look with AXIA’s help
March 12, 2010
The Nassau County Economic Development Board targets potential business prospects worldwide for expansion or relocation to Nassau County, Fla. To meet this challenge, the board sought AXIA’s help to design a new business-to-businessWeb site. The result is the site you see before you. The AXIA Web design mantra is simple: Make it easy to navigate, utilize the right technology, keep load times fast and employ key visuals and engaging copy to draw users in. The new site has just recently gone live, and we expect great things from it. It can be viewed at www.expandinnassau.com. Read the rest of this entry »
Boat show sails away with sales and attendance boost news
March 12, 2010
Several boat shows compete for buyers in northeast Florida. That’s why the Marine Industry Association of Northeast Florida sought to increase attendance and generate more revenue during its second St. Augustine Boat Show. Read the rest of this entry »
News Coverage Increases Bed Nights at Historic Inn
March 12, 2010
The Florida House Inn is the state’s oldest continually run bed and breakfast. With its then upcoming 150th anniversary, its owners wanted to create some buzz leading to increased bookings and more repeat visits. Before the mint hit the pillow, AXIA launched a public relations campaign that reached and resonated with reporters who cover travel and tourism. AXIA public relations professionals reviewed editorial calendars, and introduced the innkeepers to our media contacts as subject-matter experts. AXIA’s impact was soon felt, with the inn earning a full-color, front-page story in the Sunday business section of The Florida Times-Union. Additional coverage included Florida Trend, Jacksonville Business Journal, Nassau Sun and News-Leader. Read the rest of this entry »
Turfgrass Scores a Hole-in-One, earning more than 20-times their Investment
March 12, 2008
Turfgrass America, a leading national provider of greens grass to golf courses, created MiniVerde, a new putting surface at THE PLAYERS Championship, the PGA Tour’s flagship event played on THE PLAYERS Stadium Course at TPC Sawgrass. Despite being technically superior (as the No. 1-ranked ultra dwarf bermudagrass in the nation) to many of its direct competitors, those competitors consistently out-sold MiniVerde. Turfgrass America sought AXIA’s help to enhance awareness about MiniVerde’s design to recover from stress quickly and create interest in using MiniVerde among greenskeepers, golf course superintendents and golf fans surrounding the 2007 TPC. Read the rest of this entry »
Operation Skate Kickflips Fundraising Revenue 900 Degrees
March 12, 2007
Operation Skate is dedicated to the vision of providing a city and county supported and supervised park for skateboarders, rollerbladers and BMX bicyclists. As a former youth skateboarder and Fernandina Beach native, AXIA’s founder Jason Mudd was thoroughly stoked to get involved. Read the rest of this entry »
Anne Cain Golf Academy flys over the greens and lands new students
March 12, 2007
In 2004, Anne Cain Golf Academy was one of an elite group that introduced a patented, state-of-the-art video-graphics system called Hotlines™. AXIA was hired to promote the academy and the new technology to regional and national news media. AXIA’s earned media coverage included the April 2006 issue of Delta Airlines’ Sky popular in-flight magazine, Golf Today, Florida Golf, Water ’s Edge magazine, The Florida Times-Union, Jacksonville Business Journal, and the News-Leader, among others. Anne Cain appeared on all local TV news and sports shows, including the more popular local sports radio shows. WJXT included Anne on its “The Morning Show” as an on-air golf expert during their annual coverage of The Players (f/k/a THE PLAYERS Championship (TPC)) in Ponte Vedra Beach, Fla. Read the rest of this entry »
