AXIA Rebrands Vizergy and Boosts 93,000 unique Web site Visits
Secure-Res executives sought AXIA’s strategic marketing expertise to reposition and rename the growing technology-marketing company. The company began with a single product: a booking engine for independent-and smaller-chain hotels called Secure-Res. Now the company offers Web marketing and a host of other services, and it simply outgrown its name. The AXIA “Onoma” branding process was soon implemented, and the result was “Vizergy.” Read the rest of this entry »
News coverage and marketing delivers dream engineering clients
After a decade and a half of respectable performance, Estrella Engineering wanted to dramatically increase its revenue and profits. To get started, AXIA conducted primary research among current and former clients, vendors and competitors. This allowed AXIA to identify Estrella’s key strengths and market position. Read the rest of this entry »
PR helps increase ticket sales by 73%
For four days in the fall, Amelia Island, Fla. becomes “Book Island”, where best-selling authors share their works with literary connoisseurs from around the country. Festival officials booked AXIA to promote the event locally and nationally to increase attendance. Read the rest of this entry »
Economic development board unveils new look with AXIA’s help
The Nassau County Economic Development Board targets potential business prospects worldwide for expansion or relocation to Nassau County, Fla. To meet this challenge, the board sought AXIA’s help to design a new business-to-businessWeb site. The result is the site you see before you. The AXIA Web design mantra is simple: Make it easy to navigate, utilize the right technology, keep load times fast and employ key visuals and engaging copy to draw users in. The new site has just recently gone live, and we expect great things from it. It can be viewed at www.expandinnassau.com. Read the rest of this entry »
Boat show sails away with sales and attendance boost news
Several boat shows compete for buyers in northeast Florida. That’s why the Marine Industry Association of Northeast Florida sought to increase attendance and generate more revenue during its second St. Augustine Boat Show. Read the rest of this entry »
Law Offices enjoy front page exposure
As the Law Offices of Don Pumphrey, Jr. grew, its marketing simply didn’t reflect its new position. After a careful review of the firm’s goals and objectives, AXIA crafted an entirely new corporate identity, including logo, tagline, stationery package and a direct-marketing lead generation program targeting recently arrested citizens. Read the rest of this entry »
News Coverage Increases Bed Nights at Historic Inn
The Florida House Inn is the state’s oldest continually run bed and breakfast. With its then upcoming 150th anniversary, its owners wanted to create some buzz leading to increased bookings and more repeat visits. Before the mint hit the pillow, AXIA launched a public relations campaign that reached and resonated with reporters who cover travel and tourism. AXIA public relations professionals reviewed editorial calendars, and introduced the innkeepers to our media contacts as subject-matter experts. AXIA’s impact was soon felt, with the inn earning a full-color, front-page story in the Sunday business section of The Florida Times-Union. Additional coverage included Florida Trend, Jacksonville Business Journal, Nassau Sun and News-Leader. Read the rest of this entry »
AXIA positions Special Counsel as “subject matter experts”
When MPS Group (NYSE: MPS) wanted to boost awareness of Special Counsel, its legal staffing unit, they called AXIA.
As public-relations experts, the AXIA team knew that the best way to create exposure was to establish company spokespersons as “subject matter experts” on legal trends, staffing and employment. AXIA contacted influential reporters who covered the industry and reviewed editorial calendars, presenting editors with timely and relevant story ideas. Read the rest of this entry »
AXIA remodels marketing plan for “buyer’s market”
In a hot real estate market, condos in Florida sell like sunscreen. Consider the experience of Amelia Island’s new residential condominium, Cape Sound. During 2004-2005, more than 50 percent of the units in the first phase had been sold. Then, as the real estate market cooled, Allegiance Development began to feel the pinch. Read the rest of this entry »
News coverage leads to $1.2 million in new memberships
When Jax Federal Credit Union changed to a community credit union, key executives knew a big splash in the media could help them boost awareness and capture more customers.
To achieve JFCU’s goals, AXIA wrote news releases and leveraged current media contacts to announce the credit union’s new “open membership” to 1.2 million people in the market. In addition, AXIA publicized JFCU’s first building purchase, solidifying the company in the Jacksonville market, and managed the credit union’s ground-breaking and grand opening events. Read the rest of this entry »