As the Law Offices of Don Pumphrey, Jr. grew, its marketing simply didn’t reflect its new position. After a careful review of the firm’s goals and objectives, AXIA crafted an entirely new corporate identity, including logo, tagline, stationery package and a direct-marketing lead generation program targeting recently arrested citizens. Read the rest of this entry »

When MPS Group (NYSE: MPS) wanted to boost awareness of Special Counsel, its legal staffing unit, they called AXIA.

As public-relations experts, the AXIA team knew that the best way to create exposure was to establish company spokespersons as “subject matter experts” on legal trends, staffing and employment. AXIA contacted influential reporters who covered the industry and reviewed editorial calendars, presenting editors with timely and relevant story ideas. Read the rest of this entry »

When GrayRobinson, one of Florida’s most reputable corporate law firms, wanted to publicize its North Florida expansion, it called on AXIA.

AXIA, an award-winning Florida public relations firm, introduced GrayRobinson, its partners and its expert attorneys to the influential members of the news media who cover legal matters and the law industry, as well as real estate, banking and finance beat writers – the firm’s specialties. Read the rest of this entry »