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Sanidoor is a touch-free public restroom door opening system designed to reduce the spread of germs by eliminating contact with door surfaces when entering and exiting restrooms. L. Gale Lemerand, a serial entrepreneur from Daytona Beach, Fla., invented Sanidoor. Sanidoor hired AXIA as its public relations agency of record to spread the word about Sanidoor to consumers across the United States and Canada. Read the rest of this entry »
Fortune 500 company FIS (f/k/a Fidelity National Information Services) (NYSE:FIS) is the leading provider in banking technologies to financial institutions and businesses. In 2008, it hired AXIA Public Relations and Marketing to develop an employee environmental program. AXIA developed marketing tools, including naming the campaign “The FIS GreenLight Initiative” and designing the logo, tagline, a series of three four-color posters and an internal e-newsletter and Web site with social media concepts to promote green behavior in the workplace among its 32,000 FIS employees across 80 domestic offices in early 2009. Plans for an international campaign to FIS global offices with translations are underway. Read the rest of this entry »
Secure-Res executives sought AXIA’s strategic marketing expertise to reposition and rename the growing technology-marketing company. The company began with a single product: a booking engine for independent-and smaller-chain hotels called Secure-Res. Now the company offers Web marketing and a host of other services, and it simply outgrown its name. The AXIA “Onoma” branding process was soon implemented, and the result was “Vizergy.” Read the rest of this entry »
Convincing thousands of employees to utilize new software is no easy task. Before Blue Cross Blue Shield of Florida rolled out Windows XP Professional, Web X online conferencing software, Siebel 7, Data Warehouse and HIPPA to its employees, AXIA provided IT marketing communications to ensure a smooth transition. Read the rest of this entry »
