Fortune 500 company FIS (f/k/a Fidelity National Information Services) (NYSE:FIS) is the leading provider in banking technologies to financial institutions and businesses. In 2008, it hired AXIA Public Relations and Marketing to develop an employee environmental program. AXIA developed marketing tools, including naming the campaign “The FIS GreenLight Initiative” and designing the logo, tagline, a series of three four-color posters and an internal e-newsletter and Web site with social media concepts to promote green behavior in the workplace among its 32,000 FIS employees across 80 domestic offices in early 2009. Plans for an international campaign to FIS global offices with translations are underway. Read the rest of this entry »
