Brightway Insurance is Florida’s fastest-growing independent insurance agency with 39 offices serving 30,000 households across the state. In January 2009, when State Farm exited Florida’s home insurance market, Brightway called on AXIA to position the company as a leading expert on the effect of this announcement on Florida’s homeowners. Read the rest of this entry »

First Coast Community Bank is a provider of Synovus Financial Services in the northern Florida market. When the bank decided to grow its consumer deposit business, it chose AXIA to help introduce a new, high-yield money market account. In response, AXIA developed a comprehensive, integrated campaign that included public relations, outdoor, direct response, print and point-of-purchase materials, raising awareness, and opening accounts. Within three months of launching the campaign, First Coast Community Bank had netted $14.5 million in commercial and consumer deposits.

“AXIA promises a lot … and then delivers even more.”
- Chip Townsend
First Coast Community Bank, an affiliate of Synovus Financial Corp.

First Coast Community Bank is a provider of Synovus Financial Services in the north Florida market. In 2004, the bank chose AXIA to achieve greater penetration in Small Business Administration (SBA) loans. The ensuing direct-response and media relations campaign targeted 400 small business owners in three counties, directly leading to more than $2 million in new loans within 90 days. The bank retained its position as the No.1 SBA lender by more than $7.1 billion and increased its 2004 SBA lending by more than 60 percent. The bank rehired AXIA to perform another SBA loan campaign targeting 4,000 businesses in six counties in 2005, 2006 and 2007.

“AXIA delivered as promised. The campaign generated a great response and earned a large return on investment.”
- Chip Townsend
First Coast Community Bank, an affiliate of Synovus Financial Corp.

In a hot real estate market, condos in Florida sell like sunscreen. Consider the experience of Amelia Island’s new residential condominium, Cape Sound. During 2004-2005, more than 50 percent of the units in the first phase had been sold. Then, as the real estate market cooled, Allegiance Development began to feel the pinch. Read the rest of this entry »

When Jax Federal Credit Union changed to a community credit union, key executives knew a big splash in the media could help them boost awareness and capture more customers.

To achieve JFCU’s goals, AXIA wrote news releases and leveraged current media contacts to announce the credit union’s new “open membership” to 1.2 million people in the market. In addition, AXIA publicized JFCU’s first building purchase, solidifying the company in the Jacksonville market, and managed the credit union’s ground-breaking and grand opening events. Read the rest of this entry »

When Synovus combined its Commercial Lending and Asset Based Lending business units to become Synovus Capital Finance, it needed new collateral materials to launch the new division and engage employees and customers. Read the rest of this entry »

A national slowdown in real estate sales, coupled with an oversupply of luxury condominiums in the northern Florida market, resulted in many delayed and postponed projects. Allegiance Development hired AXIA in March 2006 to ensure that its new 48-unit waterfront project secured five contracts and two reservations by early June. Read the rest of this entry »

With growing branches throughout the First Coast, Community First Credit Union is a major regional player in personal finance. Executives weren’t satisfied with the status quo, so they selected AXIA. They wanted to capture additional members by launching an innovative rewards based checking product. To solve this challenge, AXIA created two brand response television spots that drove membership and enrollment in theC1 Advantage Checking program. Additional supporting campaign elements included radio spots, animated Web banners, direct mail and more. The result included 746 new members, 387 new accounts from current members and 3,118 converted accounts from current members. Further, the campaign significantly raised awareness of Community First throughout the region. Read the rest of this entry »