Sanidoor is a touch-free public restroom door opening system designed to reduce the spread of germs by eliminating contact with door surfaces when entering and exiting restrooms. L. Gale Lemerand, a serial entrepreneur from Daytona Beach, Fla., invented Sanidoor. Sanidoor hired AXIA as its public relations agency of record to spread the word about Sanidoor to consumers across the United States and Canada.

As a result of AXIA’s work, nearly 200 ABC News affiliate stations, the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Builders Exchange, Canadian Lodging News, Fitness Business Canada, QSR, Indianapolis Health Examiner, Orlando Sentinel, Resort Trades’ Management & Operations, Medical Construction & Design, Professional Door Dealer, WJXT Jacksonville, WKMG Orlando and NPR member station WJCT’s “First Coast Connect,” and hundreds of blogs, among others, have featured Sanidoor. So far, the coverage has reached more than three million consumers and the campaign is just beginning.

In the coming weeks and months, Architectural Products, Hospitality Style, IDEA Fitness Journal, Lodging Hospitality, Medical Design Briefs and several others will feature Sanidoor.

“[AXIA understood] what key objectives were important [to potential sponsors].”

- John Arrix
Tournament Director
Octagon

Fortune 500 company FIS (f/k/a Fidelity National Information Services) (NYSE:FIS) is the leading provider in banking technologies to financial institutions and businesses. In 2008, it hired AXIA Public Relations and Marketing to develop an employee environmental program. AXIA developed marketing tools, including naming the campaign “The FIS GreenLight Initiative” and designing the logo, tagline, a series of three four-color posters and an internal e-newsletter and Web site with social media concepts to promote green behavior in the workplace among its 32,000 FIS employees across 80 domestic offices in early 2009. Plans for an international campaign to FIS global offices with translations are underway.

Following The FIS GreenLight Initiative rollout, different field offices made the following improvements to help the environment: in Woodbury, Minn. employees started using mugs and eliminated Styrofoam cups; Toronto employees donated used blue jeans and denim for recycling into ecologically-friendly home insulation in an effort to help Habitat for Humanity insulate a new home for a family in need in Mississauga; E-waste recycling company Ecoreco recognized India FIS employees and its GreenLight Initative work at an award ceremony; the Sunrise, Fla. office recycled ink and toner cartridges and cell phones with proceeds benefiting a local charity. The Deham, Ma. office recycled 161 tons or about 321,165 pounds of paper, recycling half of the toner cartridges and seeking a solution to reach its goal of 100 percent recycling by year end.

Despite having the most prominent signage in Jacksonville’s skyline, the firm had limitedrecognition outside its industry. To help buildthe brand, AXIA’s public relations team wrote a newsrelease on Modis’ plans to capitalize on the media attention and the company’s exposure during the Super Bowl. The objective was three significant media hits. But AXIA delivered much more, including interviews and coverage of company officials by Gannett News Service and Florida Today, threefront-page articles in The Florida Times-Union and a story in international features in the Jacksonville Business Journal and Economic Outlook magazine.

In all, AXIA’s earned news coverage for MPSGroup and Modis totaled more than $80,100 during the Super Bowl festivities, or more than 10-times return on investment.

“If we would stop using AXIA, we’d lose all that coverage. I don’t know if we’re AXIA’s biggest client, but AXIA makes us feel like we’re the most important.” — Tyra Tutor SVP, Corporate Development, MPS Group, parent company of Modis

For example, in 2008, MPS Group received more than eight times its return on investment in earned media coverage.

“I can’t imagine that any firm could have gotten us as much coverage as AXIA… AXIA makes us feel like we’re the most important client.” — Tyra Tutor SVP, Corporate Development, MPS Group

First Coast Community Bank is a provider of Synovus Financial Services in the northern Florida market. When the bank decided to grow its consumer deposit business, it chose AXIA to help introduce a new, high-yield money market account. In response, AXIA developed a comprehensive, integrated campaign that included public relations, outdoor, direct response, print and point-of-purchase materials, raising awareness, and opening accounts. Within three months of launching the campaign, First Coast Community Bank had netted $14.5 million in commercial and consumer deposits.

“AXIA promises a lot … and then delivers even more.”
- Chip Townsend
First Coast Community Bank, an affiliate of Synovus Financial Corp.

First Coast Community Bank is a provider of Synovus Financial Services in the north Florida market. In 2004, the bank chose AXIA to achieve greater penetration in Small Business Administration (SBA) loans. The ensuing direct-response and media relations campaign targeted 400 small business owners in three counties, directly leading to more than $2 million in new loans within 90 days. The bank retained its position as the No.1 SBA lender by more than $7.1 billion and increased its 2004 SBA lending by more than 60 percent. The bank rehired AXIA to perform another SBA loan campaign targeting 4,000 businesses in six counties in 2005, 2006 and 2007.

“AXIA delivered as promised. The campaign generated a great response and earned a large return on investment.”
- Chip Townsend
First Coast Community Bank, an affiliate of Synovus Financial Corp.

In the summer of 2007, Jacksonville University sought to dramatically increase enrollment in its adult degree programs (ADP) and various master’s degree programs. To solve this challenge, AXIA implemented an integrated campaign that included television, radio, print, direct marketing and earned media coverage, as well as a strong online program. The result was a 50 percent increase in new MBA enrollment and a similar increase in ADP and other programs. Further, the campaign significantly increased awareness of JU in its critical home market.

“AXIA did a tremendous job building our brand and driving inquiries. We couldn’t be more thrilled with the outcome.”
- Miriam King
Executive Vice President for Enrollment Management