In the summer of 2007, Jacksonville University sought to dramatically increase enrollment in its adult degree programs (ADP) and various master’s degree programs. To solve this challenge, AXIA implemented an integrated campaign that included television, radio, print, direct marketing and earned media coverage, as well as a strong online program. The result was a 50 percent increase in new MBA enrollment and a similar increase in ADP and other programs. Further, the campaign significantly increased awareness of JU in its critical home market. Read the rest of this entry »
