Verizon needed to breathe new life into a stale, yet profitable, staple product line and reconnect with American businesses and consumers. They hired AXIA to reinvigorate the product’s relevance and unique positioning with fresh creative, promotions and a test marketing campaign across Florida that supported its sales representatives.  AXIA exceeded the Verizon division’s senior management expectations by delivering new insights and presenting several creative and scalable solutions for promotional deployment across Florida and eventually the U.S.

With big plans but no visual identity, Bubbles executives hired AXIA to brand the soon-to-be launched dry cleaning franchise. AXIA created a complete corporate identity package, including a logo, tagline, Web site, letterhead, envelopes and business cards, as well as store-front and interior logo signage, direct-response mailers, print ads and more. And since free pickup and delivery was a huge part of the company’s business model, AXIA also designed attention getting van graphics. With AXIA on board, the franchise was able to successfully launch seven stores in its first few months. Read the rest of this entry »

After eight successful years in business, Rick Keffer Dodge Chrysler Jeep wanted to maximize repeat sales from prior customers. To achieve that goal, the AXIA team created a quarterly “Keffer Club” newsletter for the 4,000 customers who had purchased a new or used vehicle from the dealership in the past five years. This focused strategy resulted in a record-high sales figures for the following two quarters, exceeding monthly sales goals set by the Chrysler Corporation.