Apply for public relations firm employment
We are always hiring for the America’s best public relations counselors and experienced PR professionals. Please email us your resume and best pitch for an interview – careers_at_axia_dot_net. You are encouraged to share up to three work samples or case studies.
New Business Developer
It is the job of the New Business Developer to generate a large quantity of new business leads and prospects for the firm according to a pre-defined set of client criteria. The new business developer generates research on prospects and assembles reports to use in attracting and inciting prospects’ interest in the firm. Also, the new business developer maintains the prospect database, makes and keeps appointments, cold calls leads and prospects, maintains and follows up on regular new business developer mailings to prospects, looks for new leads, creates prospect profiles, and stays up to date on correspondence relating to all prospect contacts.
This position reports to the firm managing director.
Responsibilities:
• Practices effective sales efforts resulting in a steady increase of new business.
• Wins profitable new accounts that are professional, courteous and long-term.
• Coordinates business development projects/jobs for smooth, efficient operation of new business effort.
• Communicates effectively among the firm and prospective clients.
• Treats prospects with respect and instills a confidence in our abilities and service.
• Actively listens and seeks to understand prospective clients’ needs and then convinces them the firm can meet those needs.
• Uses client contact software to maintain detailed digital files documenting all contacts with each prospect including mailings, calls, appointments, and correspondence; records all research, reports, sales information or other materials used or created for use in selling the firm to each prospect.
• Keeps timely contact with prospects through regular emails, mailings, phone calls, and appointments.
• Coordinates with the firm managing director to schedule prospecting emails/newsletters, search marketing ads and other online tactics.
• Keeps thorough records on all prospects so others can handle new business development responsibilities during the developer’s absence.
• Maintains a new business prospect database including primary, secondary and general target prospects; records product/market information about each prospect; and regularly updates all contact information.
• Follows up on all prospect meetings with letters/firm literature.
• In preparation for future growth, creates, refines, and documents the entire sales system in a manner that will easily allow training of another new business developer. Includes each minute process including scripting of sales calls/meetings, proper attire, software requirements, presentation strategies, etc.
• Looks for new business leads by building contacts with selected industry trade publications and organizations, business and civic groups; maintains Prospect Profiles for firm managing director’s review and approval for adding to prospect list; adds to prospect list with approved leads gained from business contacts, networking, etc.
• In conjunction with the firm managing director, researches and constructs reports on selected prospects/industries/products for use as “intelligent marketing tools” in sales efforts with prospects.
• Represents firm in the community through business/civic organizations.
• Inventories all materials/supplies needed to continue the new business effort uninterrupted, including 3-D mailing pieces, firm brochures, firm newsletters and other promotional literature, letterhead, news release forms, etc., and alerts production manager if there is a need to restock.
• Meets with the firm account service team, including firm managing director and president, to keep them informed of new business opportunities gained from new business efforts; transfers prospect contact to president/account service team when firm is ready to “go in.”
• Maintains current work-related software and technical skills and notifies firm managing director if training, computer hardware/software upgrades or purchases are needed.
• Adds input to marketing plans/proposals when prospect is elevated to account status; shares all available research and industry information for this purpose.
Contact us at careers_at_axia_dot_net to apply.
