AXIA research partners recently updated their Industry Marketing Insights report for Fast Casual Restaurants. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
* Family style restaurants are favored by 2/3′s of consumers who want to take their children out to eat once a month.
* Restaurants are emphasizing sustainability, locally sourced foods and nutrition when marketing to consumers in 2010.
* Fast casual operators are differentiating themselves by offering a variety of adult beverages. Up to 40% of the Top 100 Chains now offer alcoholic beverages.
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