Just because something is popular doesn’t mean it’s most effective. Instead of blindly following marketing trends, do your research. Sometimes you can even get insight from your own family members. But remember … have a plan.
1. Five Marketing Nuggets No One Else Will Tell You About
- Even if your company has hundreds of Facebook fans, the true value of a Facebook fan is actually zero until that fan buys something from you.
- Discounting is the penalty you pay for not differentiating your business with a customer experience that’s memorable and results in return visits and purchases.
- The best loyalty “card” will be those businesses that have smartphone apps on consumers’ iPhones and Blackberrys. Without one, in the minds of the consumers, you’ll cease to exist.
- Research shows that customers who complain and are satisfied with how the complaint was resolved are up to 8 percent more loyal than if they had no complaint at all.
- One of the best and most effective ways to promote your business on the Internet and get great visibility on Google is through “Article Marketing.” Check out the number of press release and article distribution websites available at no charge.
2. The Best Research On Social Media May Come From Your Own Family
- What the self-professed millions of social media gurus say about the virtues of various social media channels may be entirely opposite of what’s happening in reality. Just ask your family members how they use Facebook — if they’d ever follow a company and, if so, what they’d expect from that company.
- What you will learn by asking them may be worth more than what any other expert out there is preaching, or even worth more than that $397 workshop you were thinking of attending.
2. The Best Research On Social Media May Come From Your Own Family
- I’m sure you’ve heard the saying, “Failing to plan is like planning to fail.” Most companies don’t have a sales-building plan because creating one is hard work and they don’t know what to write. There is also the misconception that for a plan to be relevant, it has to be a 150-page binder, when in fact it doesn’t.
- Southwest Airlines was planned out on a cocktail napkin. It doesn’t matter how big or small your plan is as long as you’re able to put your thoughts into writing.
- With the 2010 homestretch just around the corner, are your plans in place to end the year with record sales then enter 2011? Unfortunately, time doesn’t slow down to afford you the luxury to write a sales-building marketing plan at your leisure.
- If you need help planning for your success, call us. We can show you how to get there … now much faster than ever.
Best Wishes,
Jason Mudd, APR
AXIA
(866) 999-AXIA
