Whether you’re using search engine optimization to improve your Google ranking or directing customers to your Twitter profile, you have to integrate all of your marketing efforts.
How Important Is It To Be Listed On Google’s First Page?
It’s quite the accomplishment to land a spot on the first page of Google search results. All businesses are competing for that coveted top 10.
Most users trust Google’s ability to provide accurate search results and, as a result, spend more time clicking on the sites on the first page of results. Most users don’t visit the subsequent pages of search results.
If your company isn’t on the first page of search results, you have to ask, “How important is it to my company to be listed in the top 10 and how much money is my company losing on a daily basis by not being there?”
All of this leads to the importance of search engine optimization for your Web site. Although SEO plays an integral role in landing a top position, SEO needs other components, such as blogs and articles, to be effective.
The Super Bowl Revisited: Do You Remember Any Of The Ads?
It’s been more than a month since the big game and here’s the million-dollar question: “Do you remember any of the ads?” Maybe you recall the Snickers ad with Betty White. But what about the others?
The Super Bowl advertisers created great brand awareness, but at the same time, they lost a huge opportunity to increase their market share.
It was strange that only a few sponsors mentioned their Web sites and virtually none encouraged viewers to sign up as Facebook fans or Twitter followers or took advantage of lucrative mobile opportunities.
These companies missed out on profit-building opportunities. They could have collected names, e-mail addresses or mobile phone numbers of their fans and followed up with promotional events throughout the year.
Make sure you don’t miss out on similar opportunities. Connect with customers offline and online via e-mail and other platforms.
3. The 60 Second Close: Putting The Package Together
No one marketing element works as effectively as integrating and packaging several of them. Every message that you develop should refer back to a Web site, an e-mail sign-up page, a Facebook page or a Twitter profile. It’s the only way you can stay in touch with your customers on a regular and cost-effective basis.
It’s our responsibility to make sure that your messages resonate on a variety of online channels so you can develop long-term relationships with your customers. It’s part of our “fast forward” strategy.
If you’re ready to shift your gears to “fast forward,” and make sure your messages are integrated, then call us. We can get you there … faster than ever.
