Integrating TV and the Internet, Google TV will allow for narrowly targeted ad campaigns complete with readily accessible calls to action. With this innovated advertising comes ongoing user-privacy concerns and battles between different mediums—e.g., mobile Internet vs. TV.
1. Google TV: Change The Way You Advertise
- By integrating the Internet with the high-quality viewing experience of TV, the newly introduced Google TV (www.google.com/tv/) will change the way you watch TV and change the way companies advertise.
- Instead of downloading a movie or a TV show from Hulu (www.hulu.com) and watching it on your small laptop screen, you’ll be able to watch it on your TV. Anything that’s available on the Internet, including your own photos and movies, will be available for viewing on your TV.
- In the near future, you can expect explosive industry-wide developments that will affect your lifestyle, your purchasing decisions and the way you market your business.
- Your company will soon be able to buy TV spots that reach just your neighborhood, where possibly 80 percent of your prime prospects live, rather than “wasting” the message on the whole city.
- And viewers who are interested in your message will be able to click on their remotes to sign up and get more information, make an instant reservation or appointment, or find out if your product is immediately available, then be able to purchase it. Get ready. The TV revolution starts this fall.
2. Facebook: Friend Or Foe?
- Facebook continues to be under attack for its lax privacy rules. The hugely popular networking site will continue to make refinements to satisfy its users, but the reality is that the Internet has made privacy a thing of the past. There’s no getting away with what Facebook says you did or what Google’s search results say you are.
- But who’s really to blame? Participation is always a choice — play the game or sit on the sidelines. And while there’s a tendency to place full blame on Facebook, MySpace and even Google, they may not really be the true enemies. The enemy just may be us.
3. The Landscape Is About To Change. Are You Ready?
- The changing advertising landscape will bring both winners and losers. But we’ll all be the beneficiaries of changes that will give businesses more effective and targeted opportunities to increase sales, no matter which industry sector you are in.
- Currently, there are three hard-hitting battles being engaged — the telecom giants are slugging it out for mobile supremacy; the Blackberries, iPhones and Androids platforms for mobile Internet supremacy; and starting in the fall, the new TV revolution. Will the traditional networks allow Google TV to take revenue and viewing time away from them? How will the cable companies react?
- Stay tuned because one thing is for sure. We’re on top of all of this and will continue to keep you posted on changes you’ll need to make to grow your business in this fast-forward economy. We’ll show you how to get there … faster than ever.
Best Wishes,
Jason Mudd, APR
AXIA
(866) 999-AXIA
