AXIA Public Relations » Blog

Image-Building Campaigns to Increase in Healthcare and Financial Services Sectors

mcomer — Fri, 03 Feb 2012 19:23:20 +0000

The healthcare and financial services industries have come under closer consumer scrutiny this year. The healthcare industry is about to undergo a transformation with the upcoming national reforms becoming more apparent in 2012. And, the financial services industry is still struggling to redeem itself after the recent economic collapse. Some analysts believe both of these industries will be rolling out image campaigns in the next year. Public relations can help with image campaigns and reputation management. PR builds a brand and advertising supports it. Contact The AXIA Public Relations Firm at 855-PR-FIRM-1 (773-4761).

Social Media Better for Building Network Brands, Not TV Viewing Audiences

mcomer — Wed, 01 Feb 2012 18:22:40 +0000

Consumers often catch up on their favorite shows with friends and family members. And they often share their enthusiasm for their favorite programs through social media. And social media may also build a following for a new program. With the assistance of a public relations firm, you may apply new tools to long-standing PR know how. Contact The AXIA Public Relations Firm at 855-PR-FIRM-1 (773-4761), to learn more about the power of social media and how it can build your brand or program.

Local Restaurants to Promote 2012 Food Trends using PR

mcomer — Mon, 30 Jan 2012 15:21:54 +0000

It’s the time of year when businesses that want to sell food to consumers must come up with fresh, new and creative PR approaches. Foodservice operators have been challenged by tough economic conditions in the recent past and hope to be on the road to recovery next year. While it’s too soon to tell what 2012 has in store, foodservice PR professionals can improve their chances of increasing sales by promoting the ways their offerings tie into the latest trends.

Reduced Consumer Print Media Time to Lead to Lower Ad Spending for Channel

mcomer — Fri, 27 Jan 2012 21:20:33 +0000

It’s not exactly a newsflash to announce that consumers are spending less time with print media. But the shift to screen time, whether it’s mobile or TV, is happening quickly. As a result, public relations firms must be prepared to put their messages in the places where consumers are most likely to see them. Don’t forget, there is always an app for that, The AXIA Public Relations Firm app: https://market.android.com/details?id=com.dreamstep.wAXIA.

Banks, Automakers, and Beer Companies to Increase Sports Sponsorships

mcomer — Wed, 25 Jan 2012 20:19:21 +0000

As PR firms look for ways to connect with their customers, companies in some sectors are moving back into sports sponsorship in a big way. In particular, the automotive and financial services industries are expected to invest more heavily in this area. As this transition occurs, the use of a PR Firm becomes imperative when trying to reach target audiences. Contact The AXIA Public Relations Firm at 855-PR-FIRM-1 (773-4761) to assist your company with sports sponsorships.

Loss of Local Retailers May Translate to Reduced Ad Spending, Public Relations knows where to direct that Spending

mcomer — Mon, 23 Jan 2012 19:18:22 +0000

The worst of the recession may be behind us, while the shakeout in the traditional retail industry is expected to last through 2012. Several thousand stores are predicted to close up shop across this country. This change will greatly affect media companies who are competing to capture competitive retailer advertising budgets. Good PR creates a brand, while advertising supports it. PR is the best way to get your company exposure without spending a ton on advertising. To see the best return on your brand’s investments contact The AXIA Public Relations Firm at 855-PR-FIRM-1 (773-4761).

Marketing Big-Ticket Items Means Appealing to Shopper Attitudes, PR Firms can be biggest resource

mcomer — Fri, 20 Jan 2012 17:17:26 +0000

The new economic reality has more consumers deliberating carefully about purchases. When it comes to spending between $100 and $1,000 on an item, consumers are turning to numerous resources before making a decision. For some consumers, it’s nearly impossible to make a choice. Building a solid brand with the appropriate customer promotions is critical when selling big-ticket items. A public relations firm is a critical asset to building a brand that your customers know and trust. That can be accomplished through eared media coverage, product reviews and social media campaigns. Contact The AXIA Public Relations Firm at 855-PR-FIRM-1 (773-4761) for help to start building your brand today.

New CrowdGame Ads Coming to Theaters and PR knows how to play

mcomer — Wed, 18 Jan 2012 20:16:28 +0000

Moviegoers are used to sitting through advertisements before the show begins. Now advertisers are rolling out something new — interactive ad campaigns. This new format has the potential to boost ad recall on the part of moviegoers, especially because of the fun factor. While advertisers are looking to use these new campaigns to develop consumer relationships, smart public relations firms have maintained communication with customers in other ways for over a century. To learn more, contact The AXIA Public Relations Firm at 855-PR-FIRM-1 (773-4761).

Auto Shoppers Poised to Make Luxury Cars and SUVs Growth Categories

mcomer — Mon, 16 Jan 2012 16:15:24 +0000

After years of penny-pinching because of general economic conditions and high gas prices, the American consumer might be ready to make a change when it comes to buying a car. Data shared by AutoTrader.com shows that luxury cars and SUVs are high on the interest list these days. As a result, auto dealers may adjust their promotional strategies. These strategies can be guided more directly with the help of a PR Firm who understands the consumers who are looking for these luxury cars and SUVs. Contact The AXIA Public Relations Firm 855-PR-FIRM-1 (773-4761) to help your company drive outstanding results by reaching your target audience in many different ways.

More Telcos to Market Tech Support Services with Possible PR Surveillance

mcomer — Fri, 13 Jan 2012 19:13:12 +0000

Smartphones and other Internet-connected mobile devices are opening whole new worlds to consumers. But these devices don’t always function as smoothly as advertised. The complex technology and array of offered services can be confusing for consumers, which mean telephone companies might soon be upping their service game to give themselves a competitive edge. Keeping communications with consumers is key when recognizing where confusion may come from with technological devices. Companies should involve their PR firm to assist in reinforcing the positive feedback while monitoring the negative feedback to keep the company more aware of issues from consumers.