Convincing thousands of employees to utilize new software is no easy task. Before Blue Cross Blue Shield of Florida rolled out Windows XP Professional, Web X online conferencing software, Siebel 7, Data Warehouse and HIPPA to its employees, AXIA provided IT marketing communications to ensure a smooth transition.
AXIA marketing experts worked with Blue Cross Blue Shield of Florida senior officers to set program goals and objectives. The team then recommended a schedule to facilitate two-way communication between individual department executives and employees prior to the change-over.
During the implementation phase, AXIA provided computer-based training, print memos, e-mail updates, weekly newsletters, Webinars and closed-circuit TV spots, desktop drops and online surveys before and after the campaign. By leveraging new communications channels, the adoption of the new software went smoothly.
“Excellent knowledge of technology and excellent skills to communicate with customers and meet their needs.”
– Barbara Ainsworth, Blue Cross and Blue Shield
