Boutique Public Relations Firm

Boutique – a smaller firm specializing in providing a specialized service

Boutique public relations firm benefits:

• High-level service from senior talent
• Team consistency and integration
• Responsiveness, agility, and flexibility
• Cost efficiency

“Once thought of as only good for small, niche clients,” according to PR Week, “corporations are increasingly tapping boutique agencies to work on larger, even global, clients and projects.”

“Many corporate executives like the attention they get from their boutique agencies,” said PR Week, the global industry insider publication. “Like [Crocs' Tia] Mattson and [Jabra's Matt] Baker, Google’s [Alberto] Arebalos likes the attention he gets from a boutique. ‘It comes down to service,’ he says. ‘The small agency is more focused on the client. You’re a big client for them, and they’re eager to please.’”