In this issue:
- Why Should Your Customers Like You, Follow You and Link with You?
- How to Demonstrate Your Business' Stability in a Volatile Economy
- While Others Downgrade, Southwest Continues to Turn it up
- The 60-Second Close: Now's the Time to Take it up a Notch
  
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Use social media, monthly newsletters to connect with your customers
In a tough economic climate, companies can keep their customers close by developing reasons to connect with them online, sending out a monthly newsletter and encouraging employees to work harder than ever.
1. Why Should Your Customers Like You, Follow You and Link with You?
- Companies in every category are putting social media logos on their public relations materials and requesting that their clients follow them on Twitter or like them on Facebook.
- Companies must set themselves apart by giving their customers reasons to connect with them online.
- We recommend you have five to 10 reasons why your clients should connect with you online. If you can't come up with these reasons, you have to question the purpose of your social media strategy and where this strategy will take you in the long run.
2. How to Demonstrate Your Business' Stability in a Volatile Economy
- A monthly newsletter emailed or mailed to your customers is one of the best and most cost-effective ways to remind them of the great products and services you offer.
- In these tough economic times, your company newsletter demonstrates stability and trust. Customers prefer to align themselves with those who will be around for the long haul.
- Here are eight tips for developing your own company newsletter and sending it to your email or mail list:
- Keep the content relevant.
- Keep the articles brief and in bullet point form.
- Start with a table of contents, so readers can choose their articles of interest.
- Provide a link in case the recipient wishes for additional information on a topic.
- The real objective of a newsletter is brand recognition. Readers may not remember all of the articles they read, but they will remember the company that produced the newsletter.
- Maintain a consistent delivery schedule and format.
- Include your contact information and a link to your website.
- After the fifth issue, develop a readers' survey to determine what readers like and don,t like about the newsletter. Ask them if there is an additional topic they want to include.
- Bottom line: A consistent newsletter keeps your company's name in front of your prospective customers. When they're ready to purchase your product or service, your name will be well-remembered.
3. While Other Companies Downgrade, Southwest Airlines Continues to Turn it up
- It's no secret that the airline industry is in turmoil, and they're passing the pain onto passengers by adding extra fees. While airlines have a right to make a profit, is downgrading service the right tactic for achieving long-term customer loyalty?
- Despite the turbulence of the airline business, there is one airline that shines, and that is Southwest Airlines. Southwest is succeeding in this economy by doing what it does best--providing a great value and a fun flying experience for passengers. While other airlines are tacking on extra luggage fees, Southwest pokes fun at them, boasting that, on their planes, "Bags fly free."
4. The 60-Second Close: Now's the Time to Take it up a Notch
- We are four months away from the critical holiday shopping season, and we need to move ahead of competitors by providing a higher level of service and a better value.
- In light of the debt crisis, the journey into 2012 will feel like a roller coaster ride. What do you do? Go back to basics and provide a great customer experience, no matter what business category you're in.
- If you're ready to turn the heat on and take it up a notch, then call us. We can help you get there … faster than ever.
Best Wishes,
Jason Mudd, APR
AXIA Public Relations
(866) 999-AXIA
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