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In this issue:
  1. Can the Moneyball Strategy Work for Your Company?

  2. Four Ways to Increase Sales

  3. Why YouTube Videos Should Be Part of Your Marketing Plan

  4. The 60-Second Close: Take It Up a Notch

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Buck Tradition, Build Sales With Simple Tactics and YouTube

Regardless of budget, your company can capture customers by stacking statistics on top of a simple sales-building plan. Use YouTube to interest valuable customers, but be sure to balance online activity with offline efforts. Employ the Oakland A's Moneyball strategy and beat out big-budget competitors.


1. Can the Moneyball Strategy Work for Your Company?
  • The baseball movie Moneyball, based on Michael Lewis's book Moneyball: The Art of Winning an Unfair Game, details a predicament many businesses face: with a small budget, how do you compete against million-dollar companies?
  • How can you win the championship when the odds are stacked against you? The Moneyball strategy aided baseball's Oakland A's, but can it work for you?
  • Chances are you're already applying the Moneyball philosophy to your business - innovation in the face of tradition, online analytics to track website visitors and conversion rates. But you may be missing offline opportunities at your business's major customer touchpoints.
  • To enhance profits, what statistics should you track? Emulate Oakland A's general manager Billy Beane and develop your own stats based on what your company does best.
  • Starting from your end result, drill down every component that contributes to making a sale.

2. Four Ways to Increase Sales
  • There are four powerful ways to increase your sales. Not 400, not 40 … just four. If you focus on tactics most applicable to your business, then your sales and profits will increase.
    1. Increase the number of new customers or clients
    2. Increase the purchase frequency of current customers or clients
    3. Encourage upselling opportunities that increase the average sale
    4. Encourage large group sales
  • Start with a focused plan and watch your sales zoom

3. Why YouTube Videos Should Be Part of Your Marketing Plan
  • Initially tagged as the Internet's renegade, YouTube is an important part of today's new media landscape, and essential when developing your marketing plan. YouTube provides a valuable medium for companies to showcase products and services for free.
  • According to ComScore.com, 25 percent of YouTube users have a household income of more than $100,000 a year, while 44 percent of YouTube users are between 35 and 54 years old.
  • With these surprising demographics, you might consider YouTube the perfect place to upload a promotional video or your company's TV commercial.
4. The 60-Second Close: Take it up a Notch
  • Moneyball isn't just about using statistical results to grow your business. It's about bucking traditional methods, while creating tactics for taking market share away from the competition, without matching their budget.
  • So we ask, "Are you repeating the same actions year after year, failing to get better results?"
  • If you're ready to explore new ideas, non-traditional concepts and profitable tactics, then call us. We can help you get there … faster than ever.


Best Wishes,

Jason Mudd, APR
AXIA Public Relations
(866) 999-AXIA
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