Focus online goals, intellectual property rights to secure profits

With only six months remaining in 2011, companies must examine their public relations plan to determine its success. A surefire tactic for increasing profits involves boosting your company's ranking in Google results through search engine optimization. Remember to manage mounting success by protecting your company's market share through trademarks.

• May marks the halfway point of 2011, a year projected to experience an economic rebound from 2010. But one thing remains the same: out of a need to increase profits, many companies still seek the magic answer by going online for the next big thing and hoping for easier ways to profit.
• While many great online tools are available, the most successful companies are grounded in traditional public relations. These businesses understand that to win the game, a company must excel inside before it can excel outside. Companies such as Nordstrom have followed this template perfectly.
• With six months to go, where is your company focusing its efforts? On the hopes that a social media miracle will supply instant profits or on pushing the internal operations of your company up a notch?

• The foundation of online public relations is search engine optimization: being found easily online when a user types in and searches keyword phrases relevant to your company's product or service.
• While it's challenging to get listed within Google's first two pages as three million other companies compete for the same spots, it can be done.
• More companies are placing importance on budgeting additional dollars to hire the right team and spending enough time to ensure being found online.
• To learn more about SEO, just e-mail me for a free copy of Google's Search Engine Optimization Starter Guide.

• We create many materials from scratch for our clients - names, logos, slogans, corporate colors, artwork, videos, characters, special products, websites, as well as shapes, icons, sounds and programming code - all critical elements to distinguish your company's goods and services from others.
• In order to protect these important elements from illegal use, we encourage our clients to trademark the final versions.
• Have you identified every element of your company, including name, products and services, that requires a trademark? Did you include your website, programming code and Facebook page?
• We urge you to update your company's Intellectual Property rights and protect its image, ownership and market share.
• Complete information on trademarks can be found at www.uspto.gov

• Differentiation is a big part of the services our company provides. More than designing ideas, we help to guide your business in the right direction and ensure every element and process is ready to ensure success.
• From the obvious aspects to the things you never think of, such as helping you build a championship team, separating the online facts from fiction and even advising on intellectual property rights, we're a little different than your normal public relations firm. And we're proud of that.
• If you're ready to experience something a little different, then call us. We can get you there . . . faster than ever. And don't forget to obtain your free copy of Google's Search Engine Optimization Starter Guide.