In this issue:
- Is Your Meta Description Hurting Your Click-Through Rate?
- Harness the Power of the Blog, Increase Sales
- The 60-Second Close: Invest in Your Digital Assets
  
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Optimize your Online Presence for Greatest Business Success
Optimize your meta description tag to entice visitors to click through to your website. Use your company's blog to its fullest potential to attract more business. The Internet can be a powerful tool for a successful business – make it work for yours!
1. Is Your Meta Description Hurting Your Click-Through Rate?
- While having your company listed on Google is great, the challenge is to get users to click through and actually visit your website. The main reason for this not happening could be an ineffective meta description tag that Google extracts and uses as a summary of your sites content.
- A well-written meta tag, a 160-character summary of the content of your page, needs to be appealing enough for the user to click through to your site.
- Include your most relevant keyword phrase as part of your summary; it shows up bold in the search rankings, standing out from other sites that dont include it in their summary.
- While the meta description tag doesn't necessarily determine how Google ranks you, consider the tag as your last chance to interest a user in visiting your page.
2. Harness the Power of the Blog, Increase Sales
- Don't underestimate the power of using a blog as part of your online publicity efforts. It develops your company as a thought-leader in its category and gives it a better Internet presence in addition to attracting new customers and clients at a low cost-per-lead.
- Five critical factors to help you harness the power of your blog and attract more readers:
- Make sure each post focuses on your subject of authority and is optimized with relevant keywords. Do it properly and Google could index your post within 60 minutes!
- Syndicate summaries to your Twitter and Facebook accounts to reach more connections.
- Design your blog so it's comfortable to read and reflects your company's corporate culture.
- Add photos and videos to your post to break up the all-copy monotony.
- Personalize your blog by including photos of the writers. Remember: It's written by and for people.
3. The 60-Second Close: Invest in Your Digital Assets
- With more customers and clients looking online, it's imperative to have a strong digital presence and continuously enhance your online assets.
- The Internet gives every business an equal opportunity to capture the eyes of the world regardless of size or category.
- If you're not capturing enough of those eyes, you could be losing thousands of dollars in sales each day.
- If you feel you're not getting your share of eyes or your online publicity efforts aren't creating the sales you expected, call us. We can help you get there – now much faster than ever.
Best Wishes,
Jason Mudd, APR
AXIA Public Relations
(866) 999-AXIA
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