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In this issue:
  1. Lessons From Google Plus

  2. Why You Need A Championship Team to Succeed

  3. How to Make Your Website Reader-Friendly

  4. The 60-Second Close: How Innovative Is Your Strategy for Success?

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Use Innovation to Impact the Competition

Regardless of your company's size or business category, its innovative products can take a chunk out of any competitor's success. Affirm and secure your new product's value with a strong team of employees and readable website.


1. Lessons From Google Plus
  • Despite the odds of defeating Facebook, last month, Google introduced its new social networking site, Google Plus.
  • The limited introductory trial met great reviews and posed the question, "Can Google Plus crush Facebook?"
  • Even with the new network's uniqueness, probably not. With 750 million users, Facebook is an integral part of too many lives. Still, Google Plus can put a dent in Facebook because people love to explore and try something different.
  • Google's attempt to challenge the social-network leader with something better begs the question: "How easy is it for something new to come along and damage your business?"
  • Eventually, in business, everything evolves into something better. In the eyes of consumers, what once was great eventually becomes mediocre and worn out.
  • The business lessons here are eye-opening:
    1. No matter your company's popularity or business sector, it is always vulnerable to something better, different and innovative.
    2. All businesses must constantly differentiate and provide value to continue prospering.
    3. Any small business can put a damaging dent in a larger one.
    4. People love innovation and attention to their needs. Stay aware of your target audience's interests and forecast what their future needs will be.
  • To choose a path of action, you must ask, "What if?" and, "Will it wow?"
  • Examine what other businesses are doing and ask, "Can it be done differently or better?"
  • Be proactive before someone puts a dent in your company's business. What if you decide to increase your market share and profits by putting a dent in the competition's business instead?

2. Why You Need a Championship Team to Succeed
  • While companies implement campaigns using every media outlet to bolster revenue, one of the best ways to increase profitability is by fielding a championship team of employees.
  • Developing a winning team is a challenging task that requires its own written strategy – a subset of your company's sales-building plan.
  • The ultimate question becomes, "How much do you want to win the game?" Enough to put some of your public relations dollars toward recruiting some of the best people possible?
  • In this economy, a team of championship players offers a critical advantage. Forming a winning team should be your top sales-building priority. Without it, nothing else will work.
3. How to Make Your Website Reader-Friendly
  • Is your website easy to read? Or do your users struggle through content that is too small, lacks format or looks alike?
  • To make your website more readable, use fonts with styles that are "friendly," according to www.webaim.org.
  • Verdana is one of the most popular fonts designed for on-screen viewing. With its simple, straightforward design, the characters are not easily confused. For example, the uppercase "I" and the lowercase "L" have unique shapes, unlike the Arial font, in which the two letters may be easily confused.
  • Review all of the copy on your website and use Verdana as your font of choice.
4. The 60-Second Close: How Innovative Is Your Strategy for Success?
  • Being innovative isn't just inventing a creative campaign or keeping a business page on Facebook.
  • Innovation starts with a top-down culture adjustment within your company. Ask critical questions that position your business above the competition and seize a "positioning" opportunity held by no other business.
  • If you're ready to make your company innovative and challenge the leaders in your field, then call us. We can get you there … faster than ever.


Best Wishes,

Jason Mudd, APR
AXIA Public Relations
(866) 999-AXIA
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