Gale Lemerand hired Axia Public Relations to promote his invention, Sanidoor, a touch-free public restroom door-opening system. Lemerand’s goal was to educate consumers and businesses about his product and how it could reduce the spread of germs in public places like restaurants, hospitals, libraries and other high-traffic retail areas. Axia jumped on board and launched a PR campaign throughout the United States, Canada and beyond. Through the duration of the campaign, Axia earned countless media mentions that brought Sanidoor new customers, distributions and partners. Coverage of Sanidoor reached more than five million consumers and decision-makers, including a mention on nearly every ABC network affiliate.
IDEAS
Sanidoor is a touch-free public restroom door opening system designed to reduce the spread of germs by eliminating contact with door surfaces when entering and exiting restrooms. L. Gale Lemerand, a serial entrepreneur from Daytona Beach, Fla., invented Sanidoor.
RELATIONSHIPS
Sanidoor hired Axia Public Relations as its public relations agency of record to spread the word about Sanidoor to consumers across the United States and Canada.
RESULTS
As a result of Axia Public Relations’ work, nearly 200 ABC News affiliate stations, Forbes, the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Builders Exchange, Canadian Lodging News, Fitness Business Canada, QSR, Indianapolis Health Examiner, Orlando Sentinel, Resort Trades’ Management & Operations, Medical Construction & Design, Professional Door Dealer, Architectural Products, Hospitality Style, IDEA Fitness Journal, Lodging Hospitality, Medical Design Briefs, WJXT Jacksonville, WKMG Orlando and NPR member station WJCT’s “First Coast Connect,” and hundreds of other news outlets, blogs, and others, have featured Sanidoor. So far, the coverage has reached more than five million consumers and decision-makers. Sanidoor’s public relations campaign has delivered new customers, distributors and new partners. And the national public relations campaign is just beginning.
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