With the Super Bowl coming to Jacksonville, Fla., AXIA knew the time was right to build brand awareness for Modis — the flagship brand of the Fortune1000 international staffing company MPS Group.
Despite having the most prominent signage in Jacksonville’s skyline, the firm had limitedrecognition outside its industry. To help buildthe brand, AXIA’s public relations team wrote a newsrelease on Modis’ plans to capitalize on the media attention and the company’s exposure during the Super Bowl. The objective was three significant media hits. But AXIA delivered much more, including interviews and coverage of company officials by Gannett News Service and Florida Today, threefront-page articles in The Florida Times-Union and a story in international features in the Jacksonville Business Journal and Economic Outlook magazine.
In all, AXIA’s earned news coverage for MPSGroup and Modis totaled more than $80,100 during the Super Bowl festivities, or more than 10-times return on investment.
“If we would stop using AXIA, we’d lose all that coverage. I don’t know if we’re AXIA’s biggest client, but AXIA makes us feel like we’re the most important.” — Tyra Tutor SVP, Corporate Development, MPS Group, parent company of Modis
