When Synovus combined its Commercial Lending and Asset Based Lending business units to become Synovus Capital Finance, it needed new collateral materials to launch the new division and engage employees and customers.
For the employee guide, AXIA created a 20-page, easy-to-follow pamphlet with tabbed separators and pocket folders. For the customer brochure, AXIA designed a large-format, three-panel brochure with distinctive headlines and spacing to communicate key information. AXIA created visual appeal for both pieces with engaging photography, bold accent colors and generous white space.
The results were better utilization of the materials internally and externally. AXIA helped clarify marketing messages and ensured the correct messages were directed to the right audiences. Today, Synovus is better than ever.
