As the Law Offices of Don Pumphrey, Jr. grew, its marketing simply didn’t reflect its new position. After a careful review of the firm’s goals and objectives, AXIA crafted an entirely new corporate identity, including logo, tagline, stationery package and a direct-marketing lead generation program targeting recently arrested citizens.
When Don Pumphrey Jr. successfully defended local businessman Richard Kelley Harte, AXIA’s public-relations team used media advisories and news releases to manage the message and secure valuable media coverage. Within an hour, the news made national headlines when The Tallahassee Democrat posted the story online and it published a front-page article with color photography the next day. Local CBS and ABC affiliates aired the story multiple times.
Today, the firm is well positioned as one of Tallahassee’s more-known law offices.
