First Coast Community Bank is a provider of Synovus Financial Services in the north Florida market. In 2004, the bank chose AXIA to achieve greater penetration in Small Business Administration (SBA) loans. The ensuing direct-response and media relations campaign targeted 400 small business owners in three counties, directly leading to more than $2 million in new loans within 90 days. The bank retained its position as the No.1 SBA lender by more than $7.1 billion and increased its 2004 SBA lending by more than 60 percent. The bank rehired AXIA to perform another SBA loan campaign targeting 4,000 businesses in six counties in 2005, 2006 and 2007. 
“AXIA delivered as promised. The campaign generated a great response and earned a large return on investment.”
- Chip Townsend
First Coast Community Bank, an affiliate of Synovus Financial Corp.
