Octagon, the world’s largest sports marketing firm and leader in athlete management, hired AXIA to look for a new sponsor for the WTA event held in Jacksonville, Fla., following Bausch & Lomb’s exit after 22 years as the event’s title sponsor. AXIA used target news outlets including Sports Illustrated and USA Today, to create a sense of awareness for the tournament sponsorship opportunity and generate inquiries and leads. In addition to the media, AXIA leveraged its relationships with Northeast Florida corporations and brought them to the event giving a true experience. In the end, AXIA secured a sponsor in one of its clients, MPS Group. The event was renamed to The MPS Group Championships. MPS Group received more than a half-million dollars worth of news coverage, more than the cost its sponsorship investment.
“[AXIA understood] what key objectives were important [to potential sponsors].”
- John Arrix
Tournament Director
Octagon
