For four days in the fall, Amelia Island, Fla. becomes “Book Island”, where best-selling authors share their works with literary connoisseurs from around the country. Festival officials booked AXIA to promote the event locally and nationally to increase attendance.
AXIA helped increase ticket sales by 73 percent, and increased bed-night stays by 57 percent. AXIA negotiated a donation of $17,000 in advertising with NPR radio and a newspaper and got coverage from C-SPAN, all local TV news programs, booktv.org, The Miami Herald, The Dallas Morning News, The Charlotte Observer, Southern Scribe, Bradenton Herald, The Florida Times-Union, The St. Augustine Record, Jacksonville Business Journal and other publications.
“AXIA rightly deserves credit for the tremendous growth and success of ‘Amelia Book’ Island Festival. Our attendance doubled this year!”
- Donald K. Parker
Amelia “Book Island” Festival
