As you consider using social media and mobile marketing, you have to evaluate whether these new methods are right for your business and remember that content is the crucial ingredient.
1. For The Umpteenth Time, This Year Will Be The Year Of Mobile Marketing
We’ve been saying this for the past three years, but all evidence points to 2010 being the year that mobile marketing finally takes its rightful place as one of the emerging platforms in building brand awareness and sales.
And why shouldn’t it? More and more people are using their smartphones for texting, receiving and responding to e-mail, watching TV shows, shopping for local businesses and products and getting their news. Many research companies are predicting that mobile phones will overtake PCs as the most popular method for accessing the Internet within three years.
What does this mean for you? A crash course in mobile marketing! But before you jump in, know that mobile marketing – like social media – may not be right for everyone. Mobile marketing programs are great for retailers, restaurants and any industry that wants to drive people to their business or Web site. And your Web site will be the key because it has to be optimized for easy cell phone navigation.
2. Have We Missed The Boat On The True Secret To Successful Marketing?
No marketing plan is going to work without one vital ingredient – content. Your content must be interesting, powerful, useful, informative, newsworthy and targeted to be effective.
Before you decide to do anything, ask yourself: “What interesting and relevant information can I regularly communicate to my audience over the long term?”
3. The 60 Second Close: Our “Fast Forward” Strategy
Two phenomenal things are going to happen this year that could affect your marketing efforts:
- Apple will drop its exclusivity with AT&T, and the iPhone is expected to become available to all wireless carriers. iPhone sales will increase from 15 million to 25 million phones per year, boosting the number of opportunities you have to get in front of people.
- There will be a shakeout and a re-definition of social media as businesses finally grasp the bottom line realities of being part of this medium. Businesses will ask tough questions to determine social media’s worthiness and its contribution to the bottom line.
As an advertising, marketing and communications firm, our top responsibility is to keep our clients thinking “fast forward.” If you’re ready to shift your gears to “fast forward,” call us. We can get you there … faster than ever.