DAYTONA BEACH, Fla. (January 27, 2010) – Sani-Giene LLC retained AXIA as its agency of record for national public relations and marketing work, following a competitive agency search.
AXIA, a boutique public relations and marketing firm, will use its NewsBureau media relations services and social media program to promote Sanidoor, Sani-Giene’s patented and touch-free public restroom door system. AXIA is the first PR firm to represent Sani-Giene.
“Over the years, I’ve become a believer that PR can be more powerful than traditional advertising,” said Gale Lemerand, Sani-Giene CEO and creator of Sanidoor. “This is our opportunity to spread the word about our unique touch-free public restroom door solution, Sanidoor.”
“According to the Association of Perioperative Registered Nurses, only 43 percent of men and 54 percent of women wash their hands after using the restroom,” said Jason Mudd, AXIA’s principal. With the H1N1 scare and an overall interest in healthy living, we are thrilled to help Sani-Giene introduce its Sanidoor product nationally – and eventually internationally. The product is a health-conscious way to eliminate the spread of germs in public restrooms, and we look forward to its success.”
In May, Sanidoor will release its second-generation system, which will feature models developed specifically for swinging doors, latching units on cruise ships and single-use locking public restrooms. After years of detailed laboratory and field testing, the Sanidoor system entered national markets in 2009; Sanidoor will enter Canada in March and international markets in the second quarter of 2010. The Sanidoor system is already installed and eliminating germs in more than 300 public restroom locations in the United States. The second-generation system will feature a lighter motor, battery backup, international power supply and additional safety features.
Sanidoor is ADA compliant and holds international patents and trademarks. The company has domestic and international licensing and distributing opportunities available.
About Sanidoor
The Sanidoor system is a simple, cost-effective solution for touch-free, germ-free public restroom exiting. Approved to meet all U.S. and Canadian standards for automatic door openers, Sanidoor easily installs on existing public restroom doors, including retrofit and new construction.
Serial entrepreneur and restaurateur Gale Lemerand is the CEO of Daytona Beach, Fla.-based Sani-Giene. Lemerand, who also owns a major interest in 29 restaurants, invented Sanidoor after he witnessed an elite country club chef fail to wash his hands after using the restroom.
Sanidoor received the People’s Choice Award for “Best New Equipment Product” from the Florida Restaurant Association. In addition to the Sanidoor system, Sani-Giene sells and distributes many products, including AutoFaucet, AutoFlush, T Cell and touch-free sanitizer, soap and paper towel dispensers. Sani-Giene’s products help prevent the spread of germs in restaurants, schools, hospitals and other public restrooms across the United States. For more information, contact Megen Boswell at (800) 930-7264 or visit www.sanidoor.com.
About AXIA
AXIA is a boutique public relations firm specializing in national media relations serving public and private corporations. Headquartered in downtown Jacksonville, Fla., AXIA earns regional and national news coverage for its clients’ companies, products, services, ideas, opinions and experts through its NewsBureau media relations service. The company also offers Social NetWork, social media programs; MediaMaster, spokesperson training; CrisisPoint, crisis communications management; Insight, thought leadership; KeyNote, public speaking engagements; AwardAbility, award recognition; Onoma, branding; Webvention, web site design, Web 2.0 and search engine optimization; 360 Degrees/365 Days, marketing campaigns; SpecialAffects, special projects. For more information, contact AXIA at (866) 999-AXIA (2942) or www.axia.net.