August 7, 2007
- Too many companies make the marketing plan development a complicated process. You can only impress your colleagues and bankers so much with jargon packaged neatly in a 100-page binder – with colored tabs, of course. Sometimes, these marketing plans can become intimidating and futile.
- The most simplified meaning of marketing? It’s the art of inviting. Do you have “invitations” in place that invite the right customers to your promotional events? Without an appealing “invitation” to a series of beneficial events or sales promotions, do you allow them to roam and shop your competition?
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