August 7, 2007
- Once a darling of the boomer generation and Gen X, Gap has been experiencing a decline. Numerous CEOs have attempted to rejuvenate the brand and failed, even when the symptoms of this decline are obvious. Suffering from fashion malaise, Gap has turned off once loyal customers.
- Over the past years, Gap has used celebrity endorsements as its advertising strategy, hoping to “connect” with its target audience. That didn’t work.
- In a classic case of “try, try again,” Gap is now introducing yet another new army of 12 (yes 12!) celebrities featured in a black and white print campaign to help pull up sales. Lots of luck!
Posted in AXIA Impact Blog | 1 Comment »
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Thank you for sharing!
Comment by Wahoo — October 6, 2007 @ 1:15 am