July 9, 2007
- Every four years, our presidential candidates, in an effort to differentiate themselves, take advantage of new technologies, bringing them out of “geekland” and into mainstream America. In 2004, the big story was blogging. Now, blogs play an influential role in new media, reach people whose traditional listening and viewing habits have changed.
- This year, with Sen. Hillary Clinton taking the lead with her voter-chosen campaign song, YouTube is front and center as the pet medium for this election campaign. Collaborations such as CNN’s partnership with YouTube in broadcasting debates only emphasize the influential role video portals will play as they become essential marketing tools.
Posted in AXIA Impact Blog | 3 Comments »
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This is some really great information. Very helpful and insightful.
Comment by Greg — November 2, 2007 @ 8:12 pm
I absolutely love this! By Hilary voicing her need for help makes me feel apart of her campaign. I do not know much about Hilary or her standpoints but right off the bat, she feels personable and sincere. By blogging, she is reaching an entire audience that may not religously read the paper or watch the news every night. However, most Americans go on the internet almost daily. Out of those who are on the internet I am sure millions are visiting YouTube. I feel that blogging is an effective and cheap way to promote, inform and take a stand for or against something. I look foward to seeing more blogs being used as marketing tools in the future. Nice job Hilary!
Comment by Christine Jallad — November 16, 2007 @ 5:35 pm
YouTube is being used so frequently by everyone lately. It is used as an information tool and entertainment. In a way, I think it is very odd and different that a presedential election campaign could be found on YouTube but that is what technology has come to.
Comment by Brandi Nuss — November 20, 2007 @ 2:25 am